BiB: Self Deception On Crowdfunding Triumphs, Viral Moments, and Never Giving Up

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Bringing it backwards.

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Bringing it backwards. Bringing it backwards.

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Bringing it backwards. Bringing it backwards.

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Bringing it backwards. What is going on?

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It is Adam. Welcome back to Bringing It Backwards, a podcast where both

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legendary and rising artists tell their own personal stories of how

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they achieve stardom. On this episode, we had a chance to

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chat with Andres and Patrick of Self

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Deception over Zoom Video. Both

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Andre's and Patrick were born and raised in Stockholm,

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Sweden, and talk about how they got into music. They actually both

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started out on the drums and they met early on, like in their

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teenage years when they were both in high school. They talked about being in a

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musical together where ironically,

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Andres was the drummer and Patrick was the

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guitar player and the singer during this musical. Now

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Andres is the singer of Self Deception and

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Patrick is the bass player. Patrick didn't join the band until the

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second album, like 2010. So Andres kind of

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talks about the origin of the band, how they got started, and how that really

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started off of a message to their drummer Eric,

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where he sent a message to the wrong person. He thought he was sending a

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message to someone else. It landed to him and they

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became fast friends, met up and started Self Deception.

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We talk about the sound of the band a lot, how they're heavy, but they're

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not super heavy and they're not alternative pop.

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So they kind of fell in this weird area, especially

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in Sweden, where they weren't able to get booked on certain shows

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because of their sound and. But obviously that didn't matter because they

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they've done massive things. They blew up. They

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talk about how the Internet really helped them as far as their

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career went. And we talk a lot about the past album that they put out

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in 2023 and all about the new album that's coming

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out and the current singles that the band has

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just released, Hysteria being the most recent one. You can watch the

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interview with Patrick, Andres and myself on her Facebook page and

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YouTube channel at bringing It Backwards and it would be awesome if you

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subscribe to our channel like us on Facebook, follow us on Instagram,

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on Spotify, Apple Music, Google Podcast, please rate and

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review us there. That would be incredible. It helps us out

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subscribe to our podcasts. Wherever you listen to podcasts, we're

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Bringing. It Backwards with Self Deception. Well, I'm Adam.

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Very nice to meet both of you. Yeah,

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this podcast is about you guys and your. Your journey of music. We'll talk about

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the band and new single and everything else

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you, you guys have going on. Yeah. Cool.

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Sweet. I always start off with Born and Raised the,

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the bands. Sweden, right? You guys are from Sweden

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originally? Yeah, yeah. Stockholm, Sweden.

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Huh? Are you guys still living

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there? Yeah, I still live just outside of

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Stockholm. Andreas moved a little bit north, but.

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Yeah, yeah, we're born and raised in Stockholm,

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the state of Stockholm. And now

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we've gotten a couple of. We got a little older. A couple of us have

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moved just outside of Stockholm and some of us moved more into the center. But

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Stockholm is where we, where we are from. Right on.

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Well, tell me, Andres, like, where did

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you, like, how did you get into music? Do you come from a creative household,

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musical household at all, or like, how did you kind of start? Actually,

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my mom is very creative. She, she's, she sings and

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plays the piano and guitar and stuff. But it was never. Because

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that was not what got me interested in, in it, into it. It was,

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to be honest, it was. I wanted. I was a pretty lonely

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kid and first and I got. Had this big crush on

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this girl in school, and so I wrote a song that I performed in

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front of class. Oh, wow. That's bold. Yeah.

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Yeah. And it was the first time I felt like somebody saw me. And

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after that, it's, I was hooked. And that was the only thing I wanted to

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do so because, like, that's the way I could make people understand

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how I feel for the first time. Wow. I

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mean, so you were like, okay, I like this person. I'm gonna write this song.

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And then was it like a talent show or you just said, hey, ask

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the teacher. Can I, can I just get up and play this, play this tune

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for you? And did they know it was about them? Well,

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actually, we had, I think we had like our

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music class. We had a couple of. We, we were supposed to put something together.

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It wasn't that serious. You just had to do something. And.

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Well, I, I, she knows it was for her because

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her boyfriend was about to be beat me up after that.

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I didn't know he. She was together with some older guy in school,

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so. Oh, oops.

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Oh, that's funny. And Patrick, what about you? Do you come from

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a creative household or musical household? Yeah, not really.

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Well, my dad has been bringing me to concerts since I was a kid.

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I've been going like all the classic rock shows

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and like, stuff since I was really young. But I started out

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playing drums myself when I was 13, and then it just

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snowballed into guitars and then I just turned up in the bass player and

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Self Deception because of Andreas. So. Wow. It

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just happened. Yeah. Weren't you, from what I was reading

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you, what, produced the third album, Right. Or did you. Or

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were you working with the band from the beginning? I. I don't know.

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No, no, you get confused. I haven't produced anything. Okay. Yeah, then I'm

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definitely confused. Yeah. No, but I haven't been with the band from the beginning either.

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They have another bass player from the start. Okay. Then.

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Then I needed to jump in for a couple of weekends playing live, and then

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kind of got stuck. What album is that on? Or what year was that

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on? Sorry, I didn't mean to cut you off there, Andreas. Do you

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remember which one it was? Which album? Because. Yeah, you put.

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No, you put. Actually you laid down the bass track on Stay Young

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on. Right. Oh, maybe. I think

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you did. So It's. It's the 2000. It's the 2011

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album. I think that he. He. He joined the band.

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Okay. So. Yeah, no, I fought for him because

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he's. He's. He knows a lot about a lot of stuff. He knows a little

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bit about a lot of stuff. He has, like, he has

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a certain charm to him and he, you know, he's good with people

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and he's. He knows music, like, broadly in a. In

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a. In a good way. So I fought for. I really fought for

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Patrick to. For us to. To get him in

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the band, pick. Him up full time. Yeah.

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Okay, well, I'm curious real quick. Patrick with you? So did you start

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a band or anything? Like, you said you started on drums. Like, what. Did you

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play in bands or anything early on, and then eventually. How do you

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meet Andreas? Just kind of have, like, bands in

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school. Okay. And then Andreas and me went to the same. We went to the

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same school both, like, in high school and afterwards, but we never were in the

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same class because we're two years apart. Okay. But then. Then

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we. We just. We just made friends and I was hanging around the band

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before I joined them. Just went to, like, all the shows and had a

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good time left hanging around, helping out with whatever I could. Official

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drinking support. I was official drinking support for years,

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and it still is, but I'm my own

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official drinking support. But you

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forget. You forget, Patrick. We actually did a musical together in school. Do you

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remember? Yeah, I know where I. Yeah, I played the

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drums. I was my first year in. What do you call. Is it high school?

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No, it's. It's college. No, high school. What is it?

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How old are you? It's for between 15 and 18

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or something like that. Yeah, that would still be high school. At least here in

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this case it'd be high school. Yeah. Yeah.

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So we went on a tour and stuff. A little school tour,

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really doing a musical. What it. Were you both in the band part or were

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you on the stage acting? I was

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actually acting also. Yeah. And I play guitar and I sang

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and acting. And Andreas was the drummer of the band, so.

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Wow. Pretty cool. And then I have really long hair and made it into

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spikes. It was amazing. And now I have no hair anymore. Oh

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man, that's so funny. But Andres, you were a

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drummer as well? Yeah, that's kind of where I. I started

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when I was 14 and. But I also

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started singing at the same time and

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I like playing drums. But after a while I decided that I want to stand.

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Staying standing in front of the stage because I wanted to be seen. Yeah,

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I was like. I said I was a lonely, lonely kid and for like I

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could express my feelings and people would listen to

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was. It was the best thing. I actually got into like a

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music gymnasium

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just because they were short on drummers. I had really bad grades, but they had

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one drummer short. So I got in and I went half a year. But then

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it was too tough. School was too tough during the teenage years. So yeah, sure,

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I dropped. I dropped out and got to his school. Oh,

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really? Okay. Yeah, that's funny. And then you

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start self deception. How does the band start then? Do you.

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Well, origin story. I had

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another band that I played in. Like

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that wasn't very serious, but we wanted. We wanted to make something out of it.

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And I got in this fight with the

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guitarist in that band that was. Well, he left me during

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a fight where that I got into just. He just left.

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And so I didn't talk to him for two months. So when I got back,

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he had somebody else and they sounded so great,

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they sounded so good. And my jealousy pushed me that

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got to start something on my own. That was awesome. And

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so I was okay. I. I sat on. There was

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like a page for musicians. I don't remember the name, but

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you could chat with like it was a community, like one of the first music

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communities in Sweden where you could find band members and discuss stuff. And.

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And so I found this guy with that was.

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He said his username was like Eric Drummer or something.

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And I must. I wrote it wrong, obviously, because I wrote

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to him at a later time and I said, oh, we were talking about

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all these music and blah, blah, blah. And he was like, no, I have not.

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I have not talked to you. Oh, wow. Whoops.

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So I added the wrong. I added the wrong drummer, but that's the. And

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that's the guy we have today. Really? So you were

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talking to another drummer or you. The message went to the.

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The person you currently have. Yeah, exactly. Yeah. Mr. Eric.

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It was just by chance. It was. Oh my gosh. And meant to be. And

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then you meet up and what, start writing songs together and the band kind of

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starts there. Yeah, we put something together like a year before

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we became officially Self Deception, but we wanted different

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things and. And they were. I remember

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the, the guys and the other, the other guys that we, that we. That we

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don't play with anymore, they were telling us that we were. We were

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deceiving ourselves trying to play some. This kind of American

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popular music in Sweden and hence the,

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the bad. We just joked about the band name Self Deception because of

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that and it stuck. Interesting. Yeah,

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they said, oh, you just. Yeah, you're just trying to do some American kind of

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music style that's popular over there and it's not. You're just. You're just f

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yourselves. And we're like, yeah, we're full of self deception. And it just stuck.

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Was it. But it must have worked obviously, in, in Sweden. Were you playing

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like shows around and were you gaining like a fan base at that time too?

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No. Well, we did. We did decently, I guess. But

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I mean, but then through so many years, it was really hard for us

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in Sweden to get into music festivals and, and, and

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just different kind of because we were too soft for the, for

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the hard rock places and we were too hard for the

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more sound kind of bands. So we

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stream and everything. Yeah, it was. So it's been really hard.

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And we were like, okay, we got to work on this. We got to hype

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this until they can't say no. And that's kind of what happened

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18 years later.

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So what was. So after. I mean, you put that first album out, was there

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any. Were you guys getting

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all. Any of these shows at this point yet? Or was it just like, let's

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put this album out and then kind of just see what we

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can do locally or. Once the first album came out,

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like, where were you all at as far as the. The band? Well,

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we were playing like music contests and

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like Day Dave daily small

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festival ish kind of things that we got through like

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connections and it wasn't. Well, just really small scale.

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We might have got into some radio performing once or twice on

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radio, but it Was we never got like the, like any

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bigger shows really.

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So we just. I mean, we must have maybe played like five shows a

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year. I mean, that's pretty much how it was. And then besides that, we

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just released music and just wanted to try to make the name.

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Make a name online pretty much. Okay, and was that where you

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were getting most of your. Your fans was on online?

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Yeah, in the beginning we had a lot locally. We had

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a lot of support. We had a great support in Stockholm.

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We were like the. A new. Something new for the young people that

229
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wasn't this old, old fart dude rock.

230
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Yeah, so I guess that was. So we had support

231
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and we played like at home in Stockholm, but

232
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it was really hard outside of that. Okay. And

233
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then two, that the next album in 2011 is when Patrick, you

234
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joined. Joined the band or you at least recorded on that first the song.

235
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The first song in the album and then you joined shortly

236
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after that. Yeah, some. Sometime around that at

237
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least. I think I did the first shows in 2010 or something, but

238
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was like 20. 2011 was. 2011 was when I kind

239
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of officially joined, I think. Okay, but. But

240
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we've been also like struggling with different record labels for like

241
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all of these albums. Yeah.

242
00:15:16,950 --> 00:15:20,510
I'm promising this and that and this is what's gonna happen. Then people quit and

243
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nothing happened and they put you on a shelf and like, yeah, we're gonna do

244
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that later. So that's what kind of led up to what we do

245
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today. That we were like, we're gonna do everything by ourselves instead of.

246
00:15:31,580 --> 00:15:35,100
Okay, so yeah, now you're doing it. You're just independent, right? Yeah, yeah.

247
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Wow, that's amazing. So we're doing different labels throughout, you

248
00:15:38,740 --> 00:15:42,420
know, even the self titled album. And you know, down the

249
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line. You put a album out last year too, right, didn't you?

250
00:15:45,940 --> 00:15:49,580
Yeah, yeah. Wow. That was the first. First of our own

251
00:15:49,580 --> 00:15:53,260
labels, right? Yeah, we had two.

252
00:15:53,260 --> 00:15:56,860
It was like we, we. Those. That album was parted in two,

253
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so it was first more like an ep and then we packaged

254
00:16:00,980 --> 00:16:04,260
that EP into the album. Okay,

255
00:16:05,140 --> 00:16:08,780
tell me. Like. No, no, no, no, no.

256
00:16:08,780 --> 00:16:12,500
We. We have two albums that we released on our own label. Okay.

257
00:16:12,500 --> 00:16:16,260
Shapes. On our own label as well. Shapes, yeah. Shape is our own.

258
00:16:16,340 --> 00:16:19,780
And yeah. Get to know everything.

259
00:16:22,100 --> 00:16:25,660
At what point were you getting on these? Because, I mean, you're doing like

260
00:16:25,660 --> 00:16:29,320
aftershock. I mean, you look at those lineups and it's like, okay, Iron Ma playing

261
00:16:29,320 --> 00:16:32,560
the same day as you all. But it's like, you know, at what point does.

262
00:16:34,080 --> 00:16:37,640
Do you Kind of get, you know, accepted in as like,

263
00:16:37,640 --> 00:16:41,360
okay, we know where to place this band now, or was

264
00:16:41,360 --> 00:16:44,240
there, like a big song? Or did you have, like a huge Internet moment? Or,

265
00:16:44,560 --> 00:16:48,280
like, what kind of skyrockets you to the next level? We

266
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did. We did just to start on our own feet and do release

267
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our own album on our own terms. We had, like, a crowdfund that we did

268
00:16:56,250 --> 00:16:59,970
okay. And yeah, we got. We raised the money in a

269
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couple of days. And so we had. We had a good start.

270
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And for every song that we started releasing, our

271
00:17:07,250 --> 00:17:11,010
listeners started growing all the time. And we just got,

272
00:17:11,010 --> 00:17:14,010
like, to this new place where we stopped trying to please

273
00:17:14,810 --> 00:17:18,010
people and just try something new every time we recorded a song

274
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and experiment, and it became more fun. And it.

275
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It was like, part of why everything started to go so well.

276
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And after. After a year of just releasing one song at a time, and

277
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it was close to putting together the

278
00:17:34,020 --> 00:17:37,780
latest album, we got up to a

279
00:17:37,780 --> 00:17:41,500
million listeners a month on Spotify. Yeah, up

280
00:17:41,500 --> 00:17:45,180
to the album that came out last year. Yeah,

281
00:17:45,580 --> 00:17:49,180
yeah. And it was like, people started

282
00:17:49,640 --> 00:17:53,480
calling us. The manager we had now. He. He put. He has like

283
00:17:53,480 --> 00:17:57,000
a festival. He puts together a lot of things, or used to. And

284
00:17:58,280 --> 00:18:02,080
he called us because I. Another act had jumped

285
00:18:02,080 --> 00:18:05,640
off, and we did really well on that show. And. And

286
00:18:06,280 --> 00:18:09,600
he just. He said, all right, I'll. I'll see what I can do for you.

287
00:18:09,600 --> 00:18:12,280
And he hooked us up with festivals, and we went on

288
00:18:14,520 --> 00:18:18,280
tours with awesome bands, and we, like, built up

289
00:18:18,440 --> 00:18:21,470
a great port portfolio.

290
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And after that, just. I mean, it just started. More and more

291
00:18:26,270 --> 00:18:29,550
gigs started coming in, snowballing. Yeah.

292
00:18:30,110 --> 00:18:33,150
Yeah, I bet that was cool. I mean, to see your.

293
00:18:33,710 --> 00:18:37,510
Your crowdfund. You said in three days you had

294
00:18:37,510 --> 00:18:41,310
the money to do the album. I mean, that's like, pretty unheard of.

295
00:18:41,630 --> 00:18:44,030
That was ridiculous. It was ridiculous.

296
00:18:46,970 --> 00:18:50,730
So now you have, like. I mean, Hysteria, I think, is the newest one.

297
00:18:50,730 --> 00:18:54,330
Correct. Yeah. So, you know,

298
00:18:54,330 --> 00:18:58,170
from these albums doing well and crowdfunding,

299
00:18:58,170 --> 00:19:00,690
and now you're like, okay, well, I don't even. We don't even need the record

300
00:19:00,690 --> 00:19:04,450
label that the whole end of it is. Is gone. But you were

301
00:19:04,450 --> 00:19:08,250
talking about just doing your own thing, right? Like, you weren't

302
00:19:08,250 --> 00:19:11,980
trying to write for any particular reason. You were just as far

303
00:19:11,980 --> 00:19:15,580
as like, appeasing people, right? It was like, we're just gonna do these things for

304
00:19:15,580 --> 00:19:19,180
ourselves and experiment. Like, was that

305
00:19:19,180 --> 00:19:22,780
difficult decision to make, or was it like, let's just try this. Who

306
00:19:22,780 --> 00:19:25,940
cares? Or were you concerned about the. The fans you had prior

307
00:19:26,660 --> 00:19:30,260
to Making this decision. We had just finished

308
00:19:30,340 --> 00:19:34,060
the album Shape, and it. That was a very serious

309
00:19:34,060 --> 00:19:37,460
album. It was a lot about depression and tough times. And

310
00:19:37,990 --> 00:19:41,670
it was kind of the type of song that we've been writing. Very

311
00:19:41,670 --> 00:19:44,390
emotional for a long time. And

312
00:19:45,190 --> 00:19:48,870
it's then we. When we started from scratch

313
00:19:48,870 --> 00:19:52,710
on the new album or just a new song, we tried something

314
00:19:52,710 --> 00:19:56,310
different. It's a song called the Fall, and it was about

315
00:19:56,630 --> 00:20:00,270
like just a hard time in a marriage. And it was very different

316
00:20:00,270 --> 00:20:04,120
from what we'd done. And we just tried something new and just felt really

317
00:20:04,120 --> 00:20:07,840
cool. We didn't know how it would go. I mean, it didn't go awesome, but

318
00:20:07,840 --> 00:20:11,600
we felt like we had found something that was really fun.

319
00:20:12,000 --> 00:20:15,560
And for every new song that we did, there was always a new idea. And

320
00:20:15,560 --> 00:20:18,960
we were like, okay, we gotta leave our comfort zone every time

321
00:20:19,520 --> 00:20:23,360
now. Because that's the fun thing to do to like. Of course, some things

322
00:20:23,600 --> 00:20:27,080
that we try, we keep in future, like

323
00:20:27,080 --> 00:20:29,520
stylistically, because we love it so much. But

324
00:20:30,760 --> 00:20:34,160
that's kind of the through line through. Through the whole album is that we just.

325
00:20:34,160 --> 00:20:37,480
For every song there's like, we want to try something new. I mean, we're

326
00:20:37,800 --> 00:20:41,640
kind of a heavy rock poppy band. Yeah. 100.

327
00:20:42,120 --> 00:20:45,080
But we. We decided to do a. Like a

328
00:20:47,000 --> 00:20:50,680
ballad on that. And we didn't try to do it edgy. We just

329
00:20:50,680 --> 00:20:54,040
tried to do something that. That we've never done. And that would be a

330
00:20:54,200 --> 00:20:58,050
classical rock ballad styled song.

331
00:20:58,050 --> 00:21:01,650
And so I got. I got the. I got to write the

332
00:21:01,650 --> 00:21:05,330
lyrics to Towards My Daughter. And it was

333
00:21:05,330 --> 00:21:09,170
something very like. What do you call it? Naked

334
00:21:09,170 --> 00:21:12,770
and. Like stripped down.

335
00:21:12,770 --> 00:21:16,570
Yeah. Yeah. And just an acoustic guitar and singing. Yeah.

336
00:21:16,570 --> 00:21:20,330
Nothing else. Yeah, that's Haley's lullabies. Yeah.

337
00:21:20,330 --> 00:21:23,920
Great. And, yeah, it's just something that. I mean, if we would have

338
00:21:23,920 --> 00:21:27,680
thought that we would. Okay, now we gotta think of how do we do

339
00:21:27,680 --> 00:21:31,320
this, make this modern or how do we do. Give this an edge. But we

340
00:21:31,320 --> 00:21:34,360
hadn't done something like that. And it was a bit out of our comfort zone

341
00:21:34,360 --> 00:21:38,200
to do something. We like brick pop chords and we're like, let's do it.

342
00:21:38,600 --> 00:21:41,960
Let's. Let's like see it through. And that's. That. That makes it so much fun.

343
00:21:43,320 --> 00:21:45,800
I mean, if you look at what people like,

344
00:21:47,420 --> 00:21:50,380
our listeners like the most, it's mostly kind of the heavy stuff.

345
00:21:51,100 --> 00:21:54,060
Right. But it's very. It's really,

346
00:21:56,220 --> 00:21:59,460
Can I say, liberating to have. To have the

347
00:21:59,460 --> 00:22:02,620
artistic freedom to just do whatever you want.

348
00:22:02,940 --> 00:22:06,660
It's. It's such a Luxury for us. Yeah. And I

349
00:22:06,660 --> 00:22:10,380
love that you. I mean, the Fight Fire with Gasoline acoustic. I love that you

350
00:22:10,380 --> 00:22:14,190
guys do those things, right, where it's like, you're a heavier band, but

351
00:22:14,190 --> 00:22:18,030
you can also strip songs back to

352
00:22:18,910 --> 00:22:22,630
acoustic, where that's where, you know, it's like, a really great

353
00:22:22,630 --> 00:22:25,390
song, or so they say. Right, if you can play it. Yeah,

354
00:22:26,190 --> 00:22:29,870
exactly. Our producer tells us that all the time. So I love

355
00:22:29,870 --> 00:22:33,390
the fact that. Sorry, go ahead, Patrick. No, continue.

356
00:22:33,630 --> 00:22:36,750
I was just gonna say, I. I love that you guys do that, and I

357
00:22:36,750 --> 00:22:40,030
love it when heavier bands do that, where it's like, not only can we do

358
00:22:40,900 --> 00:22:44,700
this one thing, be super hard, and. But we can also strip that

359
00:22:44,700 --> 00:22:48,300
song back and still make it an amazing, amazing

360
00:22:48,300 --> 00:22:52,060
song. We have always been, like, doing acoustic shows or,

361
00:22:52,060 --> 00:22:55,900
like, smaller stuff, and like, yeah, let's do five shows, five songs

362
00:22:55,900 --> 00:22:59,620
acoustic on this venue, whatever. Just. Oh, I didn't know that. And,

363
00:22:59,620 --> 00:23:03,340
like, way back, for. Since. Since the beginning, so it's like a piece

364
00:23:03,340 --> 00:23:06,760
of us to do it to the acoustic as well, so. And we kind of

365
00:23:06,760 --> 00:23:10,040
like that. It's nice to have the difference between the two settings.

366
00:23:10,520 --> 00:23:14,240
Sure. Do you guys go in to write acoustic at all or, like, when

367
00:23:14,240 --> 00:23:17,400
you're writing a song, is it start off on, like, acoustic guitar?

368
00:23:18,360 --> 00:23:21,640
Well, sometimes they do. It really depends.

369
00:23:23,080 --> 00:23:26,760
They're actually trying to get me to. To start off acoustic a lot more.

370
00:23:26,760 --> 00:23:30,440
But we. We work, like, on the basic ideas. We can take out and

371
00:23:30,440 --> 00:23:32,600
just work on melodies or.

372
00:23:34,960 --> 00:23:38,800
But it's. It's a lot of the time. It's. It's an idea.

373
00:23:39,120 --> 00:23:42,880
Like, if it's a riff or a chorus or I have a. I have some

374
00:23:42,880 --> 00:23:46,160
lyrics or a theme or something. We start, like, working together. We have, like, a

375
00:23:46,160 --> 00:23:49,600
big pot of ideas in a Dropbox folder.

376
00:23:50,080 --> 00:23:53,240
Okay. That we. That we can pick from if we don't come up with something

377
00:23:53,240 --> 00:23:56,640
new. So. But I. I guess. I guess we start

378
00:23:57,120 --> 00:24:00,750
some of our songs out acoustically. Okay. And

379
00:24:00,750 --> 00:24:04,390
with these. These new batch of songs just

380
00:24:04,390 --> 00:24:08,150
based off the artwork on Spotify, I would. I'm guessing maybe you have a

381
00:24:08,150 --> 00:24:11,910
NEP or an album in the works or it.

382
00:24:11,990 --> 00:24:15,669
They're just kind of. But I want to ask you not only that

383
00:24:15,669 --> 00:24:19,270
question, but, you know, Scandinavian Dream, and

384
00:24:19,670 --> 00:24:23,470
you have Matthew McConaughey, which is a rad song, and hysteria,

385
00:24:23,470 --> 00:24:26,470
like, kind of. Tell me about those songs. When did you start writing those?

386
00:24:28,440 --> 00:24:32,200
The Scandinavian Dream was. Let's see, it was

387
00:24:32,440 --> 00:24:35,160
sometime around when we toured with.

388
00:24:36,120 --> 00:24:39,920
Almost a year ago. Oh, wow. We were going on tour with The Dead

389
00:24:39,920 --> 00:24:43,080
by April, and we were going to write a song or we wrote a song

390
00:24:43,080 --> 00:24:46,800
with them, and we were trying to hit, like, a deadline before we went on

391
00:24:46,800 --> 00:24:50,480
tour with them so we could perform it live together, but we

392
00:24:50,480 --> 00:24:53,000
didn't make that deadline. So we had

393
00:24:53,920 --> 00:24:57,360
Scandinavian dream in the pipe.

394
00:24:57,840 --> 00:25:01,080
Okay. And so we. We wrote it. Like, some of the lyrics are written when

395
00:25:01,080 --> 00:25:04,080
we're out on tour, and then we kind of finished it up when we got

396
00:25:04,080 --> 00:25:07,040
home. Yeah. And it's. It's like,

397
00:25:07,920 --> 00:25:11,640
you know, we haven't. We haven't thought about it, like, but it's been kind

398
00:25:11,640 --> 00:25:15,280
of a, like, critique towards society. Like,

399
00:25:15,280 --> 00:25:18,920
the past couple songs that we've had that. It hasn't been a

400
00:25:18,920 --> 00:25:22,360
plan. Okay. How it's been. You know, sometimes you're in

401
00:25:22,600 --> 00:25:26,320
some. Some part, like, some periods in your life, you're a bit more bitter, I

402
00:25:26,320 --> 00:25:30,120
guess. Sure. Well, yeah.

403
00:25:30,120 --> 00:25:32,200
So what about McConaughey? I love that.

404
00:25:33,880 --> 00:25:37,360
Well, I did tell the story. Yeah. Yeah. I didn't

405
00:25:37,360 --> 00:25:40,040
interview just like we are doing right now.

406
00:25:41,240 --> 00:25:45,040
And my mother's American, so sometimes I have, like. I get the

407
00:25:45,040 --> 00:25:48,730
accent. I'm born and raised in Sweden, so my English is just. Is.

408
00:25:49,450 --> 00:25:52,890
It sounds American, But. Yeah, I was gonna say you don't have much of an

409
00:25:52,890 --> 00:25:56,610
accent. You can hear. You can hear. I have. Sometimes it comes

410
00:25:56,610 --> 00:26:00,370
back. The Swedish comes into it, but. No, but I did an

411
00:26:00,370 --> 00:26:04,010
interview, and my. The drummer, Eric, and his

412
00:26:04,010 --> 00:26:07,690
brother, who is our producer, they were sitting

413
00:26:07,690 --> 00:26:11,170
and just listening to it, and our

414
00:26:11,170 --> 00:26:14,850
drummer said he's. He sounded just like. He. Sometimes he sounds just like

415
00:26:14,850 --> 00:26:18,610
Matthew McConaughey. And our producer said. Our producer says

416
00:26:18,770 --> 00:26:22,610
that's a good title for a song. And. Yeah, just.

417
00:26:23,090 --> 00:26:26,890
We. We haven't done a lot of humor. We've done some humor on

418
00:26:26,890 --> 00:26:30,690
our last album, which is fun, but it's not really. It's not

419
00:26:30,690 --> 00:26:34,010
really like. Like not being

420
00:26:34,010 --> 00:26:37,250
serious. It's more like. But this was really just

421
00:26:37,650 --> 00:26:41,330
doing. Going humoristic a whole song, and it was,

422
00:26:41,570 --> 00:26:45,010
like I said, out of our comfort zone. So it was really cool doing it.

423
00:26:46,010 --> 00:26:48,690
That's funny. And it all just came out of the fact that you were in

424
00:26:48,690 --> 00:26:52,530
an interview with someone and they said, you sound like Matthew McConaughey. Yeah.

425
00:26:52,530 --> 00:26:56,250
And also, I love the movie. Yeah. And I love the movie Interstellar so much.

426
00:26:56,250 --> 00:26:59,850
I've seen it a bit too many times. And.

427
00:27:00,650 --> 00:27:03,730
And I've seen a lot of other movies with him, but so I. I love.

428
00:27:03,730 --> 00:27:07,490
I love his acting. And so it was. It was just. It was

429
00:27:07,490 --> 00:27:11,290
just really cool to try something Different. Yeah, it's funny.

430
00:27:11,290 --> 00:27:15,100
I. The. I recently. My son and I just started watching

431
00:27:15,660 --> 00:27:19,460
a re. I was re. Watching with him the first season of

432
00:27:19,460 --> 00:27:23,180
True Detective. Did you ever watch that with Makan? It's so good.

433
00:27:25,820 --> 00:27:29,020
But yeah. So Hysteria is the newest one. Let's hear about that song. And then

434
00:27:29,020 --> 00:27:32,380
I want to know like going forward, do you have an album? You guys are

435
00:27:32,380 --> 00:27:36,220
album band, which is awesome. Well,

436
00:27:36,860 --> 00:27:40,320
Hysteria, we just like. I.

437
00:27:40,960 --> 00:27:44,640
I did like some schoolwork or I studied

438
00:27:44,640 --> 00:27:48,000
to become a producer myself during the pandemic. Okay.

439
00:27:48,240 --> 00:27:52,000
And one of the things I Songs that I put in to

440
00:27:52,720 --> 00:27:55,560
like for. I don't know if it was a test or I don't remember something

441
00:27:55,560 --> 00:27:59,040
that I put in, I had with me to the studio. And I remember

442
00:27:59,680 --> 00:28:02,960
Niklas, our genius producer, just. He did something completely different

443
00:28:03,920 --> 00:28:07,730
with it and just. You know, I

444
00:28:07,730 --> 00:28:11,130
love bands. I love bands like Fall Out Boy and

445
00:28:11,290 --> 00:28:14,330
Panic at the Disco and all that kind of. That's kind of my

446
00:28:14,810 --> 00:28:17,690
type of music like when I was growing up.

447
00:28:18,410 --> 00:28:21,690
And so I. So we did like a verse that was a little bit in

448
00:28:21,690 --> 00:28:25,490
that world and like the theme to the song, it was something that

449
00:28:25,490 --> 00:28:28,730
I've been thinking about for a long time. So like how

450
00:28:29,050 --> 00:28:32,850
social media is like you can just destroy so many people's life

451
00:28:32,850 --> 00:28:36,650
trying to make it, you know, on. On it.

452
00:28:36,650 --> 00:28:40,290
But it's. Yeah, but it's also cool because we did like trying something new.

453
00:28:40,450 --> 00:28:43,810
We put some horror themed kind of

454
00:28:44,370 --> 00:28:48,210
sound into it just. Just to like get.

455
00:28:48,210 --> 00:28:51,970
Try, push something new into it and it became something really cool

456
00:28:53,250 --> 00:28:57,090
and. Yeah. So I mean I have.

457
00:28:57,090 --> 00:29:00,450
I've. If you. If you haven't watched the video, you should. It's Eric's.

458
00:29:00,530 --> 00:29:03,890
Eric's daughter is on it and he's like holding up a phone and she can

459
00:29:04,260 --> 00:29:07,980
see like all the comments are coming in and all the thumbs down and. Yeah.

460
00:29:07,980 --> 00:29:11,740
Huh. I. I was gonna ask because it does have that the video

461
00:29:11,740 --> 00:29:15,060
is really related directly to the social media. Right?

462
00:29:15,300 --> 00:29:18,580
Yeah. And it's this. There. There is some

463
00:29:18,580 --> 00:29:22,260
hypocrisy in this though because I mean we want people to

464
00:29:22,260 --> 00:29:26,100
comment like and share our stuff. So

465
00:29:26,100 --> 00:29:29,540
I mean it's. It's the. We're. We're critical about the system,

466
00:29:29,700 --> 00:29:33,500
but we're as. We're as guilty as

467
00:29:33,500 --> 00:29:37,300
anybody else. Yeah. The video. She. You can't see

468
00:29:37,300 --> 00:29:41,020
her though, right? She's just kind of. Yeah, yeah. It's like

469
00:29:41,020 --> 00:29:44,260
the ring. Exactly. The ring. That's what it reminded me of. I love

470
00:29:46,580 --> 00:29:50,260
and moving forward. Are you guys. I mean, you're doing a bunch of festivals, right?

471
00:29:50,260 --> 00:29:53,780
I mean, out here in the States. And do you have

472
00:29:54,020 --> 00:29:57,740
like, can you talk about what. What's to come with the. At least the three

473
00:29:57,740 --> 00:30:01,530
songs in the similar artwork on Spotify? Yeah, we

474
00:30:01,530 --> 00:30:04,930
have a song that drops on Friday. Oh, another one?

475
00:30:05,330 --> 00:30:09,050
Yeah, we were. Next week. Oh, sorry, that drops next week. And we

476
00:30:09,050 --> 00:30:11,330
were just in Latvia

477
00:30:13,170 --> 00:30:15,970
this weekend. Yeah, we recorded a music video.

478
00:30:17,410 --> 00:30:20,730
Well, let's tell me about this one, because this will be out after that song's

479
00:30:20,730 --> 00:30:24,450
out. Yeah, this will be. Yeah, this song will be out on Friday

480
00:30:24,450 --> 00:30:28,260
next week. Yeah, exactly. So it's. Yeah. And

481
00:30:28,260 --> 00:30:31,780
we wanted to try to write an arena song that is

482
00:30:32,100 --> 00:30:35,700
like, we have. There's always

483
00:30:35,700 --> 00:30:39,380
so much power and so much happening all the time when we

484
00:30:39,380 --> 00:30:42,620
play live. It was. We thought it would be cool to have something where we

485
00:30:42,620 --> 00:30:46,180
slow it down like just a little bit. Okay. And

486
00:30:46,180 --> 00:30:48,420
I've been obsessed with a speech

487
00:30:49,700 --> 00:30:52,820
from Carl Sagan about the pale

488
00:30:52,820 --> 00:30:56,500
blue.it's it's a speech where in

489
00:30:56,500 --> 00:31:00,260
1990, the Voyager 1 probe took a picture of

490
00:31:00,580 --> 00:31:03,940
Earth from a very far distance. And he has

491
00:31:04,100 --> 00:31:07,740
a historical speech where he talks about how small

492
00:31:07,740 --> 00:31:11,140
we are. And it just. I'm not going to say that it changed my life,

493
00:31:11,300 --> 00:31:14,860
but it had a really big impact on me and how it looks. How. Look

494
00:31:14,860 --> 00:31:18,580
how. How small we are and insignificant

495
00:31:18,740 --> 00:31:22,470
in so many ways. And how we make pity

496
00:31:22,470 --> 00:31:26,150
problems very big. And it was like the perfect song to write about

497
00:31:26,150 --> 00:31:29,630
that. So it's called A Beautiful Disaster. And that's what we are.

498
00:31:30,270 --> 00:31:33,070
Love it. And what's the video looking like? Or have you shot the video?

499
00:31:34,750 --> 00:31:37,710
Yes, we shot the video. They've had some actors

500
00:31:39,390 --> 00:31:42,990
shoot too, and some other stuff, but we just did the band

501
00:31:42,990 --> 00:31:46,510
scenes, so we're not kind. Of in a post

502
00:31:46,830 --> 00:31:50,590
apocalyptic vibe. It's like the world has gone to

503
00:31:50,910 --> 00:31:54,640
crap. Okay. Very, very cool. Well, I'm excited to hear it. I love

504
00:31:54,640 --> 00:31:58,360
what you guys have out thus far and I appreciate

505
00:31:58,360 --> 00:32:02,200
you taking time and. And doing this today. Thank you. Oh, we love doing this.

506
00:32:02,440 --> 00:32:06,120
And we can also say that all these singles will be on the new album

507
00:32:06,120 --> 00:32:08,680
called Destroy the Art. There we go.

508
00:32:11,320 --> 00:32:14,840
Of course you can later this year. One more time. What's it called?

509
00:32:15,560 --> 00:32:19,240
Destroy the Art. Destroy the Art. I love it. I was gonna say because

510
00:32:19,240 --> 00:32:23,080
all the. The covers look similar and I'm. I'm picking it

511
00:32:23,080 --> 00:32:26,520
up. I'm like, okay, they. They got similar artwork here.

512
00:32:26,520 --> 00:32:30,240
Hopefully we got an album and you're an album band, which I respect and love,

513
00:32:30,320 --> 00:32:34,160
so that's great. And they got, they got. There's some nice details

514
00:32:34,160 --> 00:32:37,960
to the destroy the art thing. There's been like

515
00:32:37,960 --> 00:32:39,120
a thing now where

516
00:32:41,280 --> 00:32:44,640
activists have been throwing paint on art. On

517
00:32:45,040 --> 00:32:48,790
expensive worldly art. Oh, yes. Yeah, so it's

518
00:32:48,790 --> 00:32:52,630
a little bit about that. And it also spins. Like our first EP

519
00:32:52,870 --> 00:32:54,030
or like when we did the

520
00:32:54,030 --> 00:32:57,870
fundraiser. No, that's not. We had

521
00:32:57,870 --> 00:33:01,670
the crowdfund. Crowdfund. It was. We had

522
00:33:02,150 --> 00:33:05,790
endorsed the art. So it's like that's kind of a.

523
00:33:05,790 --> 00:33:09,630
Just not destroy the art. It's just. Yeah, yeah, yeah. I

524
00:33:09,630 --> 00:33:13,470
love it. Yeah, it's in. It's the. In the world. The same world of

525
00:33:13,470 --> 00:33:17,190
that. So very, very cool. Well, again, I appreciate you both. I

526
00:33:17,190 --> 00:33:19,350
want. I have one more quick question. I want to know if I can get

527
00:33:19,350 --> 00:33:23,150
an answer from both of you. If you have any

528
00:33:23,150 --> 00:33:25,310
advice for aspiring artists.

529
00:33:28,750 --> 00:33:32,550
Never give up. Yeah, that's the thing that's. Keep

530
00:33:32,550 --> 00:33:36,030
on going. There's always. There's always going to be a hundred

531
00:33:36,030 --> 00:33:39,310
bands that will want. That, will want the.

532
00:33:39,910 --> 00:33:42,790
That you're. What do you call it? Competing against.

533
00:33:43,750 --> 00:33:47,430
And so you can't just sit on your ass and think that things

534
00:33:47,430 --> 00:33:49,950
will happen. You have to. You have to be on it. You have to be

535
00:33:49,950 --> 00:33:53,750
willing to, To. To sacrifice dinners with your

536
00:33:53,750 --> 00:33:57,510
family. I mean, how many ex girlfriends have hated this

537
00:33:57,510 --> 00:34:01,310
band Self deception of ours? It's. Yeah, it's. I

538
00:34:01,310 --> 00:34:04,150
mean, it's. It's a. You have to be dedicated.

539
00:34:05,680 --> 00:34:09,400
And I mean, it doesn't work for everybody, but it's the

540
00:34:09,400 --> 00:34:13,160
only way because nothing comes for free. There's so many other musicians that want to

541
00:34:13,160 --> 00:34:16,080
take the big stage.

542
00:34:24,080 --> 00:34:25,440
Bringing it backwards,

543
00:34:29,360 --> 00:34:32,850
bringing it backwards, bringing it backwards,

544
00:34:33,090 --> 00:34:36,610
bringing it backwards, bringing it backwards,

545
00:34:36,770 --> 00:34:38,450
bringing it backwards.