BiB: Damian Kulash - The Untold Story Behind OK Go's Wildest Music Videos
Get ready to see a side of OK Go you’ve never heard before. On this episode of Bringin’ It Backwards, Adam Lisicky sits down with Damian Kulash, frontman of the Grammy-winning icons behind some of the most creative music videos ever made. From growing up in the DC punk scene, finding his voice at Interlochen camp, to building OK Go’s signature blend of jaw-dropping visuals and infectious pop hooks, Damian Kulash brings you into the heart of what makes the band tick.
Whether you’re a die-hard fan or just getting to know OK Go, this episode goes deep: how a love of visual art became part of OK Go’s DNA, why “Love” and its mirror-and-robot video nearly took years to piece together, and what it feels like to hear your own songs in a whole new way once the world gets a hold of them. It’s not just about music— it’s about connection, creativity, and trusting that “the thing only you can do” is the path worth walking.
If you want insight on career longevity, balancing parenthood with creative ambition, and tips for aspiring artists straight from Damian Kulash himself, you can’t miss this conversation. Welcome to Bringin’ It Backwards—the podcast that takes you behind the scenes with legendary and rising artists, and shows you how stardom is really made. Don’t forget to listen, subscribe, and join the conversation!
We'd love to see you join our BiB Facebook Group.
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What is going on? It is Adam. Welcome back to Bringin It Backwards, a podcast
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where both legendary and rising artists tell their own personal stories of
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how they achieve stardom. On this episode, we had a
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chance to hang out with Damian of OK Go over
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Zoom video. We've actually had Tim of OK Go
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on our podcast, who about five years ago now
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during the Pandemic, they released a song All Together now. And we kind of got
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Tim's backstory during that interview and how
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the band started and all that. But this time around, we had Damian on the
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show, which was amazing. Got his backstory. Born and raised in D.C. he talks
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about how he got into music, recap a little bit about how he ended up
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meeting Tim and how the band formed in Chicago. But we dive really deep
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into this new album and we talk a lot about the music videos and
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the concepts and how they come up with all of these
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incredible ideas. And not only that, but the music is amazing as well. We
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talk about the video in the song Love Quite a Bit, which is the latest
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single from the new album. And they got a big tour coming up as well.
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So make sure to check out the new OK Go album and the adjacent
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possible. And check out the video version of this interview on our Facebook page
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and YouTube channel Bringin It Backwards. It'd be amazing if you subscribe to
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our channel like us on Facebook, follow us on Instagram
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X and TikTok, RingInBackPod and if you're listening to
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this on Spotify, Apple Music, Google Podcasts, please rate and
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review the podcast. It helps us out tremendously.
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We'd appreciate your support. If you follow and subscribe to our
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podcasts. Wherever you listen to podcasts, we're bringing. It
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backwards with OK Go.
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Bringing it backwards.
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Bringing it backwards. Bringing it backwards.
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Bringing it backwards. Bringing it backwards.
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Bringing it backwards. Hey, Damian, how are
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you? I'm good. And yourself? I'm great. Thank you so much for doing
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this. My pleasure. I'm very
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excited to chat with you. I'm Adam and this is about you
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and your journey in music. And we'll talk about the album and
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the tour and everything.
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Wonderful. Awesome. I actually had Tim
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on this show in the middle of COVID
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So like five, four or five years ago. I can't believe it's that
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long now. Doesn't it feel. I mean, I guess so much has happened since then,
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but also it feels like it's still happening
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somehow, right? It's. Yeah, it is weird. It feels like it was so long ago,
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but then like it wasn't really that long ago, but it kind of
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was. It's like. But yeah, you guys had put out All Together
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Now. We were talking about that at the time. So
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I'm super excited to kind of get your backstory and then obviously talk about
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this new album and everything you all have done since.
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Thank you. Thank you. I'm excited to be here. Cool. So I saw
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you BORNS in the DC area.
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Indeed. Born in DC and raised
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in DC. I didn't
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move until after college. I mean, I went to school in Providence, Rhode island,
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and then moved to Chicago after that. But 18 straight years of D.C.
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wow. And then you met Tim and them at a camp, right? You'd go
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to a music camp or something? Yeah, we met at
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Interlaken. I started on violin, there was
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not a particularly good violinist, and switched over to visual art, which was my real
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love at the time. And he was there as a theater student, so it all
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kind of makes sense, you know, like.
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I started on violin, there was not a particularly good violinist, and
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switched over to visual art, which was my real love at the time.
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And he was there as a theater student, so it all kind of makes
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sense, you know, like. We were doing
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it wrong from the beginning. Yeah, you're both very musical, but you
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also have like this total element that you can add to your band that
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just separates you so much from everyone else with the visuals and
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the videos you guys do are so good. It's funny, I mean,
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I think why I wasn't a great
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instrumentalist as a kid was that it was all about learning.
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It was such a rote type of learning at that point. And
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I remember my violin teacher telling my mother that he's incredibly musical,
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he just won't practice. And it was like, that's a. You
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know. And when I found punk music as a teenager, it was like, oh,
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now I get to be incredibly musical without ever having to learn how to play
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the damn thing. And now I love, of
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course, I mean, like, there's nothing I would enjoy more than just to spend the
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day practicing because it's so meditative and wonderful. But my
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brain isn't as flexible and as wonderful as it was as a, you know, 12
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year old. I mean, I think we're pretty
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decent instrumentalists these days. And as
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a teenager, late teenager,
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my sort of understanding of myself
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shifted from being sort of primarily about visual art to
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primarily about music, I think, because it stayed more
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magical to me. I
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have a great love of.
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Shape and color and geometry and.
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You know, visual arts. But there was,
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after learning a bunch of this, you know what I did love doing as a
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kid was practicing that. I loved just painting or drawing for hours and hours and
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hours at a time. And. And as I grew
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older. What became
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like the world of writing.
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Fine art basically becomes about the essay, about the work.
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At some point, at least in an institutional setting.
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That doesn't have to be the case in the real world. But the things
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that drive museums and galleries and therefore,
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you know, art departments and universities and stuff are. Is the
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story that's told about the art much more than it is the art
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itself. And that was really disheartening to me and
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disillusioning to me. Whereas on the other hand,
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music, and especially pop music was kind of the
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opposite. It's just like it is what it feels like, and if it
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moves you, it moves you. And what's amazing about music that,
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you know, I think the other arts often strive towards is
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a very direct.
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Brain stem chemical relationship to your.
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To your soul. You know, like literally you. When
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a loud noise goes off, your body jumps before
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your brain registers that you've heard it. Because your ears are
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directly connected to your brain stem like that. You're actually. They. Like
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there is a more direct connection of sound to your
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nervous system than there is to your. To your intellectual brain.
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And. But you know that on one end of the spectrum and on
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the other end of the spectrum, the sort of pure math of
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the fact that, like.
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You know, a perfect fifth
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is the relationship of three to two and an octave is the relationship of two
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to one. And there are all these. And like, the reason these things feel the
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way they do to us is just our bodies register, resonating with.
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What'S so beautiful about a particular
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mathematical relationship. And that. That will inside of your
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soul turn into feeling. Right. Like that.
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All it is is sound waves through
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air. And yet somehow what you experience it as is,
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you know, the weirdest mix of joy and hope and.
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And hopelessness and lust and fury all at
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the same time in some indescribable thing like that.
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That is what makes it worth being alive
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in general. Right. Something that's deeper and wonderful and more human than
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humanness. And so music, as you can
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see, took over my soul in my late teen years, I think, because
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that mystery doesn't go away. Right? Right. I don't think
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it needs to in film or in painting or in
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writing either or. But the academic version of those things
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so often does kind of.
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Remove the sensuality and put in the intellectual.
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And my brain already wants to
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go like it pulls me towards the intellectual already anyways.
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What I need is the pull in my life towards the sensual. Okay, yeah,
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you didn't ask that question. But there's the answer. No, no, no. I love that.
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That was. And it always gets me thinking because I remember seeing videos online.
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I'm not a great musician, but I love music. I've been a
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music, you know, consumer forever. But I've seen videos where like, you know,
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certain notes will make certain patterns on water, like with the sound
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waves and like you can like. And then like you were saying, like, you know,
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these things are supposed to go together and then it makes you feel a certain
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way. Just like all like what sound can do is just so
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it blows my mind. Like I can't even like begin to wrap my head
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around it. Like when you start talking about like it's almost mathematical when
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you're writing a song, I would imagine if you know what's supposed to go where.
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Well, there is, there's a component of that that
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works. But what I guess what's
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amazing to me is I don't think that anybody.
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Fully understands it. Right? Like, like, of course.
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And you don't want to write like that. Of course.
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You can. There's always a deeper level of understanding to be had
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from a sort of mathematical, scientific perspective.
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And music theory is an
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unbelievably beautiful.
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Universe of relationships and dimensions.
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It's sort of like. The fact that
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you can slice through all of this with math, or you can slice through all
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of this with neuropsychology, or you can slice through all of this with,
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you know, geometry. Like
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there are all these beautiful ways to think about it in all these
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amazing ways to understand it, but
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none of them get it. What. It's sort of like the hard problem of
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consciousness, right? Like you can understand
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how brains work. That doesn't mean that you're going to understand where, what a
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person is, right? Where consciousness come from or what. And
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it's the same thing in music to me that like you can
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understand why like that,
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you know, major thirds have a different emotional effect than minor
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thirds do. And when you start combining them in interesting ways,
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you get interesting results. But that's not,
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that's not the same as on like the fact that
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some songs will, will move me to tears, that won't do anything to you,
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you know, or vice versa. And there's
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just. And in a weird, almost.
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Selfish or like.
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Self involved way.
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Writing music becomes an exploration of yourself,
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right? Like you. Because what you find is what resonates with
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you. Like you're all these things Present to me when I'm writing
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as. You know, boring, boring, boring,
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boring, boring. Amazing, right? Boring, boring, boring, boring, boring, amazing. And
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those little dots of amazing when you add them all up, when you figure out
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the way to get those all into a song, it becomes
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a reflection of what moves me.
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And yes, of course, I hope that
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moves other people. I like, I'm not as,
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as pure as, you know, the Rick Rubins of the world
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who believe that like you ignore the audience entirely. Like, it's hard for me not
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to think about how this will, how people will hear this,
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but I know from the get go that like nothing, that all it really
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is is what's moving me. Like if it moves me, maybe it'll move somebody else
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also. And I mean perhaps that's the same as the Rick Rubins of the world,
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I don't know. But the. It becomes.
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It's. A document of your
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own. Unique
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response to the universe, you know? Sure. And then when you're finished and then you
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present it to the world, then you're almost. Then you're giving it away at that
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point because you said it was selfish in the beginning. But then you're also. Oh
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yeah. I mean it is. Once
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you're done with it, you stop. Like you have no.
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You have no control over what it is in the world after that, you know,
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and, and, and that it can be a beautiful thing. That can be an
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incredibly sad thing. That can be like.
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It can be so disheartening to have something that you
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love so much go off into the world into
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silence, you know, or just like not or just to sort of
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eh. You know. But, but on the other hand,
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like there are things that you like. Yeah, that was a nice
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one. Like become the biggest thing of your life, you know, like
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even. I mean the strangest.
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Happenstances of the world around you. Like none of us know the world
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in which we are putting things out. You know, like you just have no
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idea what's going to happen to it. And they. And that's. It's gorgeous.
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You know, it is. It's just as confusing and
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wonderful as the music itself. Have you had an experience as I,
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I love this. I've had a lot of artists on talk about like putting something
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out that they were like either super vulnerable about and they were like, I'm gonna
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kind of hold like I don't know if I'm feel comfortable putting this out or
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they put something out that they liked and they just didn't assume the reaction or
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they put something out that they had a certain meaning towards. And then
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once the public got it, it flipped and it still became a thing.
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Like, have you had that with any of your music or a song that. You
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can think of? I mean, on some level there. It's all like that.
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Like. Like I've never. With the exception of our
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first album, like. Like get over it. I think that.
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Which, you know, we wrote. I wrote that in.
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1996 or 97. You know, it's like, oh
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yeah, yeah. You'Ve been to a while.
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And I mean at least pieces of it. It changed a couple times in
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those few years. But like. It.
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By the. That because of the fact that like that was the song
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that would. Had gotten assigned to a major label. Like, I knew that was the
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one that was one they cared about. Right. But with the
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exception of that, there's. We've never known
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what. What song would be a single, so to
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speak, or would. Would grab people's attention as we've written it.
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You know, like.
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And I don't think. I mean even our most recent album,
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there's a song called Stone Only Rolls Downhill, which is. Which
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we decided to put out as the first single. And it was written.
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Many parts of it were written. 20 years
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ago really. It was like. It was stuff that was. It
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was like a demo for our third album, I guess. I don't know, like a
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long time. Maybe it was even our second album, but it was a long time
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ago. Bits of it and it wasn't finished, but there was like. I was just
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going back through old, you know, folder of old
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stuff and was like, this is pretty great little groove. And. And.
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And it was like tried to re record it and there was just something missing.
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Like. So we actually kept. I mean it's all. It's like a new. A
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new song built around a couple performances from 20 years ago, you know.
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Wow. And. And even then it felt like a throwaway. It was like,
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this is a cute one, you know, but like it
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didn't. But it wasn't till the record was done that a few, like a few
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friends who I played it for just had this like, very visceral
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reaction to it. It didn't. Because it's not like a commercially sounding song
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really, you know. Right, right. Or it's certainly not this. The thing you would be
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like. That. That would scream,
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okay, Goness. I guess I know what you're saying. Yeah, for
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sure. And. And honestly, like, I'm. That's a. That's a
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trap that thing. Like, I don't think
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it's like, some of my favorite songs that I've written are ballads. And
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they're certain. And are like, that's just not
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what OK Go is known for. Because that's not.
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The stuff that we've decided to make videos for. And largely because the
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video ideas don't like the type of videos we like to make don't
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fit as well with ballads or haven't, you know, or because we can't find a
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sponsor who wants to pay for a video like that or sad. So sounds good,
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right? Like, and it's. And it's. I hate to think
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that that, like, our artistic career is. Or what
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we're known for has been. Has been that defined
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by, you know, like, financial opportunities. But then again,
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it is for everyone, right? Like, you know, like
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Michelangelo was, you know, was doing
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branded entertainment, man. Like that. Like, that was, you
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know, the Roman Catholic Church was paying him to put that up on the ceiling,
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and they weren't gonna. He didn't get to decide to put the devil up there,
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you know, like. Right. And.
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I. I guess
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the. It all. I mean, I. You've caught me on a morning when
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I'm feeling rather like I. I like the
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mystery of all that. You know, it.
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Because I don't think, like, everybody who thinks they have control over what they're doing
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or know what they're doing feels to me like
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they've kind of lost it already, you know. Yeah. Well, as a fan of
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okay Go, my favorite song on the new album is this is How It
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Ends. I think that song is so awesome. And it's a balance.
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It really. I love that song. Thank you very much. And I mean,
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I don't know. I actually do have a video that I want to make for
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it, and hopefully we will. Oh, really? That's exciting.
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But. And I mean, and it's funny that, like, how
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many of your interviews. Is that even a
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thing, right? Like, unfortunately. And the
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biggest blessing of our life at the same time. Like, an OK Go song almost
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doesn't exist unless it has a video.
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It is such a gift that we get to do this stuff, that we get
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to, like, explore these other types of art, and then we get to, like, chase
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our wildest ideas into the weirdest places. But it also. It
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means that, like. That to
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a vast swap, you know, of course we have, like, a core of
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mega fans who will listen to everything, and I love them
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so much for that. And we'll relate to the music,
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specifically for the music. But we know that, like, in the.
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In the kind of media landscape
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we live in. It's kind of like Every. Everybody gets
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15 seconds of your attention if the algorithm lets it. And that
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algorithm is only going to pick an OK Go song if it happens to have
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a video. Right? So. And, and it's a.
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You know, it. It sucks, but it's also like, how much are you going to
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rage against it? Like, I'm not. I can't. I'm too.
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I'm too old to like be raging about.
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About how art moves through the world. It does what it does. And I just,
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I want to spend my time making it rather than. Than. Than gaming it, you
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know? And you've been blessed to do that. I mean, you can
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do the videos that everyone loves and that are so creative. And I want to
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talk to you a little bit about just that in general. But. And then you
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can also. And then you can write the music that you love as well. And
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it all kind of can come together and people can find this is how it
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ends where I. Which I love, but I also love your video. So I think
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it kind of goes on both ways I look from, from. My perspective, maybe I'm
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just like speaking defensively. From my perspective, it's all like, it. It like.
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Connects. It's like a single universe, right? Yeah, exactly. And where. From
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where I stand, this stuff all. It all relates. And
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it's all really obvious how it relates to me because it's sort of like.
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Like if you're the person eating the meal, you understand the relationship of the salt
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and pepper. Yes, they're different things, but like, but this, the flavor doesn't
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happen without the. Doesn't exist with both. Right? And.
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There'S some things that need more salt and some things need more pepper and you
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can love them both on their own. But the fact of the matter is it's
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like this is the meal, right? And.
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I am at the, like, I am dead center of that
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particular restaurant. Like, I'm the head chef of this particular restaurant.
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So I get. I.
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The whole picture makes sense to me. I just am also aware of the fact
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that like, yeah, most bands don't like,
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don't have this whole weird video arm. They get to like, there's
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benefits to that in terms of, like, they put out albums twice as fast as
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we do. But like, I'm also never, like, I'm so happy that
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30 years into this career, almost 30 years into this career, I guess we're 20
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something, 26, 27 years into this. I, like,
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we've never been bored at all, you know, and like, and
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I, and I got like, right now I'm trying to say, like, how
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much more time to spend making videos for this most recent EP
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versus just like getting to writing the next one. And
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I love both options and for different reasons.
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Like.
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There is this pressure where it's sort of like I don't want the songs we
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just put out for this to be it. Right? Like for the ones that
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have videos to have their moment and for the other ones to be.
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Hopefully somebody will find them one day. It's like, no, I wish you could make
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a video for every single one, but I also don't want to spend, you
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know, the next two and a half years making videos,
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scrounging up the resources to make a video for every, for every song. So
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like it's. And, and, and when I find myself
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stressed out about that, I, I just have to remind myself like this is the
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best possible problem to have. Like that, that, like
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that I have too many creative options that I want to chase rather than
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I don't know what to do with myself, you know? Sure. Yeah. Is that, I
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mean, you talk about doing a bunch of videos and like that obviously that's got
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to be so time consuming. Like the love video is so rad with all the
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mirrors and everything. Like, I just, I mean something like that had to
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take forever to plan and think of. So like you have
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a big gap in between, like 10 years in between the last two albums. Was
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it just. Were you guys focusing a lot on videos and. Well, there's like,
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I'd give. Maybe I think that, that the videos might add
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a year or two to each album cycle. Maybe like because we
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spend so long on, you know, on making them and
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they're a lot of times they're incredible. They're like films,
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they're these big art projects. They're not like the way you're supposed to
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like look backing out of it. If you're a,
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if you're a label and you're trying to sell music and you know that it
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needs a video, you hire a director and that director puts in,
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you know, anywhere from a month to six weeks of work to
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get something really awesome. If they're
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a really high level director who can work much faster, have a really big team,
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maybe it's only a few days, but then you're paying for that, right? So it's
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like it's. And then your band shows up, they
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do the thing that's supposed to happen in the video and then you have an
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advertisement for a song and hopefully that goes well and good for you.
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Our videos are obviously like, it's a whole different thing where it's this art project
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that we ourselves build up. And usually
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we're starting from scratch in a domain we have very little
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experience with. Like, you know, luckily I now know people who
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know a little bit about robots, but it's not like I can just go to
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the back room and grab my robots. Like, I got it. You have to figure
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out a way to make this all happen. And that does take months of
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time. And then we get to make something that other people don't,
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you know, don't get to make. From. From. From the
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labels perspective, you would say other people don't waste their time or money on. Right.
395
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But from an artist perspective, like, they don't get to make it. And I do,
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you know. Exactly. And. And so
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it is definitely taken up some time. But the main thing that happened between
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our last album, this one was Covid.
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Sure. Children. Yeah. Andy and I both had kids
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and. Thank you very much. And we were both. We were both
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just did. Really didn't want to tour or. Or be
402
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away from them very much. That like, we, you know, we were able to write
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some. But I don't know if you have kids, but. But it. Yeah, I do
404
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have two. I know all about it. Like, I. I thought that,
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yeah, I'd still get a couple hours of writing. I have twins. And it was
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just like there was a good. There was a. I didn't. There was like,
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I live in the same building as my studio and I.
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I didn't see it for months at a time, you know, like. And it was
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wonderful. I. I would never want it any other way, but, but,
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but, yeah, that put some time in there. And then right when we were about
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to get back to music, my wife and I got
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the green light from Apple to direct a movie that we had
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been pitching. And I like, you know,
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as a director, the opportunity to make a
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feature was like, I can't. I'm obviously not gonna turn that down. Like, what an
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amazing thing. And I kind of naively was like, we'll still be writing at the
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same time as if, like, I'd have days off from the movie where I just
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like, did music. And there's no such thing as a day off from a movie,
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obviously. And it was awesome. The movie is called The Beanie Bubble. It was on
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Apple. And there's no such thing as a day off from a movie, obviously. And
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it was awesome. The movie is called the Beanie Bubble. It was on Apple.
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Zach Al Thanakis in. It's a great film.
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He's incredible. I mean, Zach Alifanakis is one of the most.
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Profoundly wonderful humans I've ever met.
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And so, you know, so next thing you know, it had been
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like eight, nine years since our record had come out, our last album
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had come out and we never thought we were taking a break. It was just
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sort of like we're just, I'm just gonna do this thing, but then we'll get
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back to writing. You know, it's gonna happen that way. Yeah. So the videos have
430
00:27:00,130 --> 00:27:03,849
a little to do with it, but. But I can't blame them entirely. Okay. With.
431
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Do you. When it comes to a video like the robot one or I mean
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any of your videos are. So do you see like an idea or you have
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an idea and you're like, okay, how can I really build this? Or
434
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does the video idea come and then you find the song that will fit it?
435
00:27:18,590 --> 00:27:22,070
Usually what happens, I mean, the songs happen totally
436
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independent of video. It's not. We've never written a song. We never had like a
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00:27:25,870 --> 00:27:29,550
video idea. We were like, now let's write the song for it. Okay. But
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there it is the case that I will sometimes have a
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00:27:34,390 --> 00:27:38,190
visual idea that sort of floats around waiting
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to attach to a song, you know.
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That like.
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Like that's a good one. In fact, I remember that
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we might have already been working on the demo for the
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Love
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song
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when
447
00:28:08,620 --> 00:28:11,940
I had
448
00:28:11,940 --> 00:28:17,370
that
449
00:28:17,370 --> 00:28:32,730
idea.
450
00:28:34,410 --> 00:28:38,210
A world of mirror illusions. Like think of how many cool mirror illusions there
451
00:28:38,210 --> 00:28:41,210
are. And just put a note in my phone being like, remember to go down
452
00:28:41,210 --> 00:28:45,010
this rabbit hole and started going down that rabbit hole of different
453
00:28:45,010 --> 00:28:47,090
mirror illusions and realized like.
454
00:28:48,930 --> 00:28:52,610
If you want to do this so that it's not just sort
455
00:28:52,610 --> 00:28:55,330
of a sequence of.
456
00:28:57,010 --> 00:29:00,530
Cuts, you know, like if you want to do more than one of these
457
00:29:00,530 --> 00:29:03,650
tricks in a row, you're going to need precision that humans can't
458
00:29:03,890 --> 00:29:07,570
muster, you know, like, sure. And we're going to need robots. And that was.
459
00:29:08,530 --> 00:29:12,130
But like at that point. So like between the
460
00:29:12,130 --> 00:29:14,530
thought and the. And the note in my phone to,
461
00:29:15,730 --> 00:29:19,570
to. To like reaching out to a friend Was probably a year and a
462
00:29:19,570 --> 00:29:22,010
half, you know, sort of just like on a list of maybe I'll do it
463
00:29:22,010 --> 00:29:25,490
someday kind of things. And by that time, the song was more together,
464
00:29:25,890 --> 00:29:29,610
and it became clear that, like, oh, wait, that is a perfect. Like, that
465
00:29:29,610 --> 00:29:33,330
is actually a perfect metaphor for this thing I'm singing about in
466
00:29:33,330 --> 00:29:37,090
the song. But. But they weren't connected until then.
467
00:29:37,090 --> 00:29:39,290
Right? Like, and sometimes it's even more.
468
00:29:42,170 --> 00:29:45,970
For lack of a better term, stupid than that. Like, when we went. When we
469
00:29:45,970 --> 00:29:48,250
made the treadmill video for Here It Goes Again.
470
00:29:50,250 --> 00:29:53,850
We knew we wanted to dance on treadmills. And we were like, well,
471
00:29:53,850 --> 00:29:57,410
let's pick this sort of, like the marchiest, stompiest, most
472
00:29:57,410 --> 00:30:01,190
driving song on the record. And we picked this song called Good Idea at the
473
00:30:01,190 --> 00:30:04,830
time because it was, like, really sort of like driving and
474
00:30:04,830 --> 00:30:07,950
pounding. Like, it leans forward the way you would want to. Like.
475
00:30:10,110 --> 00:30:13,750
You know, it just. Yeah, right. And we got on the
476
00:30:13,750 --> 00:30:17,390
treadmills and it. And nothing we did
477
00:30:17,790 --> 00:30:21,470
matched the music at all. It just was like, no move
478
00:30:21,630 --> 00:30:25,070
could work. Like, the tempo was just somehow wrong. So we literally just, like, played
479
00:30:25,070 --> 00:30:28,920
the whole album and jumped around on treadmills until, like, one
480
00:30:28,920 --> 00:30:32,520
of the songs made sense, you know, which
481
00:30:32,520 --> 00:30:35,480
is crazy because it's like that song.
482
00:30:36,520 --> 00:30:39,680
It wasn't until years later that I was like, oh, right. The lyrics of that
483
00:30:39,680 --> 00:30:43,520
song are literally, here it goes again. Like, here it goes again and
484
00:30:43,520 --> 00:30:47,040
a treadmill. Or like, it seems like it's a. Like, how dumb am I that
485
00:30:47,040 --> 00:30:50,200
I didn't already make that connection, you know? Right.
486
00:30:50,760 --> 00:30:54,600
So whatever. They'll connect in different ways. But I've also. It's sort of
487
00:30:54,600 --> 00:30:58,380
back to the thing I was saying before about. Art
488
00:30:58,380 --> 00:31:01,980
being such a. Roundabout
489
00:31:01,980 --> 00:31:02,860
way of.
490
00:31:05,500 --> 00:31:09,340
Reflecting your own self, you know? Like.
491
00:31:10,940 --> 00:31:14,780
I'm always surprised that this visual idea in this song seemed to fit
492
00:31:14,780 --> 00:31:17,980
so well. And I'm like, oh, it's not that weird that, like,
493
00:31:18,860 --> 00:31:22,380
I'm the person who's into this type of sound and this type of
494
00:31:22,380 --> 00:31:25,540
visual, like, connected again. Connected again.
495
00:31:27,780 --> 00:31:29,700
And the videos themselves.
496
00:31:31,780 --> 00:31:35,500
I'll give you. I think a better. You can erase the whole last answer because
497
00:31:35,500 --> 00:31:39,100
it's actually probably truer and answers it better. Well, I want to keep your
498
00:31:39,100 --> 00:31:40,580
ass. I know. I'm just.
499
00:31:43,540 --> 00:31:47,220
Like, the process. The reason
500
00:31:47,300 --> 00:31:50,860
that the love video with mirrors and
501
00:31:50,860 --> 00:31:54,140
robots looks the way it does is still
502
00:31:54,460 --> 00:31:58,300
because of the song, not the mirrors and the robots.
503
00:31:58,940 --> 00:32:02,460
Because as we're. Once you've got this set of ideas,
504
00:32:02,540 --> 00:32:06,300
we're choreographing them to the feelings of the song. And there's
505
00:32:06,300 --> 00:32:08,780
just no. Like, you could probably take that same
506
00:32:09,980 --> 00:32:13,500
idea of, you know, robots and mirrors.
507
00:32:13,580 --> 00:32:17,300
And. If you were to try to make a
508
00:32:17,300 --> 00:32:21,080
video for an upbeat dance song with it, it would be
509
00:32:21,080 --> 00:32:24,680
so wildly different than that one. Or to a, you know, really
510
00:32:24,680 --> 00:32:28,360
slow ballad, it would be so wild. Like, because as you're doing it,
511
00:32:28,360 --> 00:32:32,040
the, the discovery process, what, like which
512
00:32:32,040 --> 00:32:34,919
tricks, which effects, which,
513
00:32:35,880 --> 00:32:39,640
you know, visual elements work or resonate has everything
514
00:32:39,640 --> 00:32:43,320
to do with how they, how they relate to the song. So
515
00:32:43,720 --> 00:32:47,330
like when, like the way that
516
00:32:47,330 --> 00:32:50,530
that idea comes together is I text my friend
517
00:32:51,490 --> 00:32:55,090
who knows robot people, I'm like, I got an idea for robots and mirrors. Do
518
00:32:55,090 --> 00:32:58,530
you want to direct this with me? And he's like, that sounds awesome. We get
519
00:32:58,530 --> 00:33:02,330
together for a week with, with, you know, 20 mirrors in
520
00:33:02,330 --> 00:33:05,890
an office, no robots, just like, just
521
00:33:05,890 --> 00:33:09,530
to play with reflections and see what
522
00:33:09,530 --> 00:33:13,360
tricks we like. And hopefully by the end of three or
523
00:33:13,360 --> 00:33:17,080
four or five sessions of playing for three or four
524
00:33:17,080 --> 00:33:20,680
hours, we've got a big kind of like
525
00:33:21,240 --> 00:33:24,680
vocabulary of tricks we want to play with. And at that point
526
00:33:26,040 --> 00:33:29,880
you can start setting them against the music and figuring out what this really feels
527
00:33:29,880 --> 00:33:33,480
like. But you're not. Like, we didn't start
528
00:33:33,480 --> 00:33:37,300
with. I mean, there's no idea or plan at the get go.
529
00:33:37,300 --> 00:33:40,940
There's just a sort of sandbox to play in. And then you get it. It's
530
00:33:40,940 --> 00:33:44,540
like if the sandbox reveals all this cool stuff, it reveals it along
531
00:33:44,540 --> 00:33:48,340
with the song that you're already, you already have in mind. So it
532
00:33:48,340 --> 00:33:52,020
conforms itself to the song. Like, I don't know what that, what those visual ideas
533
00:33:52,020 --> 00:33:55,100
would be. Like if we've been working with a different song the entire time. You
534
00:33:55,100 --> 00:33:58,620
know what I mean? Sure, yeah. Could it look totally different? 100%. Yeah. Or just
535
00:33:58,620 --> 00:34:02,300
fail. Like, there's certainly times we've gotten into the sandbox
536
00:34:02,300 --> 00:34:05,730
and then like. I just don't think we have,
537
00:34:05,810 --> 00:34:09,210
like, I don't think we have a three and a half minutes worth of awesome
538
00:34:09,210 --> 00:34:12,210
here. Like we have 30 seconds worth of awesome, but we're not going to do
539
00:34:12,210 --> 00:34:15,490
that over and over again. So like that was cool. Let's try something else, you
540
00:34:15,490 --> 00:34:18,970
know? Yeah. Yeah, I love that. I do. I do remember when I talked to.
541
00:34:18,970 --> 00:34:22,130
Tim before too, he was talking about when you guys started in Chicago,
542
00:34:23,010 --> 00:34:26,490
you were kind of known for your posters too, right? Like you were poster up
543
00:34:26,490 --> 00:34:29,650
the whole city and then the cops were after you. So I just think it's
544
00:34:29,650 --> 00:34:33,390
over. It's like you have, you've always kind of had that, you
545
00:34:33,390 --> 00:34:37,190
know, visual art element along that kind of
546
00:34:37,190 --> 00:34:40,670
connected to the band in this weird way. I. I know that I should. What
547
00:34:40,670 --> 00:34:44,430
I should relate that to is my time in Providence. Like,
548
00:34:44,430 --> 00:34:47,590
I went to Brown and I was. You know, the Brown and RISD
549
00:34:47,910 --> 00:34:51,590
scenes are very interconnected. So everything like every
550
00:34:51,590 --> 00:34:55,310
rock show came with hand silk screen posters
551
00:34:55,310 --> 00:34:59,030
because like all the cool punk kids were on were like, you
552
00:34:59,030 --> 00:35:01,830
know, art students at RISD. Sure, yeah.
553
00:35:03,110 --> 00:35:06,670
But in my. And so I'm sure that's like a lot of the. The basis
554
00:35:06,670 --> 00:35:10,150
of it. But in my head it really relates to DC. Like.
555
00:35:11,670 --> 00:35:15,510
So I DC circa 1989.
556
00:35:15,750 --> 00:35:18,550
I am, you know, 13, 14 year old kid
557
00:35:19,830 --> 00:35:22,870
and listening to mostly
558
00:35:23,800 --> 00:35:27,000
like Prince, Run dmc,
559
00:35:27,400 --> 00:35:31,200
Depeche Mode and Led Zeppelin. It's all
560
00:35:31,200 --> 00:35:34,920
over the map. But it's very like mainstream pop stuff. Yeah, it's mainstream,
561
00:35:34,920 --> 00:35:38,520
sure. But DC had that scene going on, I'm sure. Right. And then.
562
00:35:38,760 --> 00:35:42,600
Exactly. Then comes 1990 and I'm a freshman in high school and
563
00:35:43,480 --> 00:35:47,160
someone gives me, you know, my first fugazi. Fugazi on
564
00:35:47,160 --> 00:35:49,960
one side and shudder to think on the other side. Tape and man.
565
00:35:52,880 --> 00:35:56,720
Like it. It. The. Not just because the music
566
00:35:56,720 --> 00:36:00,240
was awesome, but because the music was played
567
00:36:00,320 --> 00:36:03,840
was like so evidently played by humans. You know,
568
00:36:04,000 --> 00:36:07,760
like it's very. Like maybe take
569
00:36:07,760 --> 00:36:11,360
Led Zeppelin out of that mix because it's. That's very human music. But.
570
00:36:12,320 --> 00:36:16,000
But Prince, like it's the most virtuosic shit ever. But it's
571
00:36:16,000 --> 00:36:18,560
like, I don't remember. Like
572
00:36:19,920 --> 00:36:23,720
you have to be an extraordinarily good musician to even realize that the reason the
573
00:36:23,720 --> 00:36:26,760
drums feel so good is that they are played by a human. They sound so
574
00:36:26,760 --> 00:36:30,520
electronic and perfect. Like you don't even realize that it's not a
575
00:36:30,520 --> 00:36:32,719
sequencer. Do you know what I mean? Yeah. Right? And like Run DMC, like it's.
576
00:36:32,720 --> 00:36:32,943
It is wildly human on some level, but it was like sampler music from a
577
00:36:32,944 --> 00:36:33,489
time like all of this stuff, like it just came from the. From the. From
578
00:36:33,490 --> 00:36:33,903
the gods as far as I concerned. Like, it. I. And then you hear Fugazi
579
00:36:33,904 --> 00:36:37,560
and you're like, it's just angry dudes, you know. Right? And like Run
580
00:36:37,560 --> 00:36:41,400
dmc, like it's. It is wildly human on some level, but it
581
00:36:41,400 --> 00:36:45,210
was like sampler music from a time like all of this stuff, like
582
00:36:45,210 --> 00:36:48,770
it just came from the. From the. From the gods as far as I concerned.
583
00:36:48,770 --> 00:36:52,450
Like, it. I. And then you hear fugazi and you're like, it's just
584
00:36:52,450 --> 00:36:55,690
angry dudes, you know. Just a few guys and some instruments.
585
00:36:56,010 --> 00:36:59,130
Right? And around the same time I, you know, I.
586
00:36:59,930 --> 00:37:03,650
Pixies were given to. Tim gave me my first Pixies record and. Oh,
587
00:37:03,650 --> 00:37:07,450
wow. And like it just that understanding that you can
588
00:37:07,450 --> 00:37:11,050
get just as much emotion or more out of two notes,
589
00:37:11,330 --> 00:37:14,890
you know, like, like just. And. And that being that,
590
00:37:14,890 --> 00:37:18,730
that having it be broken was kind of the point.
591
00:37:18,730 --> 00:37:22,410
Right? Like that's what it, that, that's what it, that's actually why it felt so
592
00:37:22,410 --> 00:37:26,050
great. And because I was in D.C.
593
00:37:26,370 --> 00:37:29,610
that Fugazi tape that I got and I could also just go and see them
594
00:37:29,610 --> 00:37:33,330
play an all ages show for five bucks in a, in a, in a
595
00:37:33,330 --> 00:37:36,970
local park. Because like, you know, for people who, who aren't students
596
00:37:36,970 --> 00:37:40,360
of punk and like the DC
597
00:37:40,360 --> 00:37:42,440
scene was very
598
00:37:43,800 --> 00:37:46,920
centered around Discord Records, which was very centered around
599
00:37:48,120 --> 00:37:51,960
Fugazi and before that Minor Threat. Ian Makai was a singer
600
00:37:51,960 --> 00:37:55,680
of both bands and one of the two heads of that label. And
601
00:37:55,680 --> 00:37:59,240
they had a very firm set of rules, like
602
00:37:59,720 --> 00:38:03,520
almost oppressively punk. Right. All
603
00:38:03,520 --> 00:38:07,340
shows had to be five bucks. All shows had to be all ages.
604
00:38:08,700 --> 00:38:12,060
When in, like when possible. It was better to do it in a,
605
00:38:13,340 --> 00:38:16,820
you know, a high school cafeteria or a church. Like a community
606
00:38:16,820 --> 00:38:20,620
center. Yeah, yeah, right. Like, like I don't think I ever
607
00:38:20,620 --> 00:38:24,380
saw Fugazi play in a rock club in D.C. I
608
00:38:24,380 --> 00:38:27,220
saw him play in rock clubs in Philly and in Boston. It was like I
609
00:38:27,220 --> 00:38:30,100
traveled to go see him and play those places. But like in D.C. it was
610
00:38:30,100 --> 00:38:33,860
always, it was at Fort Reno, which is this park. Park outside or
611
00:38:33,860 --> 00:38:37,330
it was at St. Stephen's Church downtown. Like, like
612
00:38:38,450 --> 00:38:42,210
and, and records, I think CDs were allowed to
613
00:38:42,210 --> 00:38:45,970
be ten bucks and records had to be eight. But it was like once, once
614
00:38:45,970 --> 00:38:49,650
that's established, it's like you can't if, if
615
00:38:50,130 --> 00:38:53,490
you know, like when the Chili Peppers came to town,
616
00:38:53,730 --> 00:38:57,330
they still had to play all ages shows because you can't play
617
00:38:57,330 --> 00:39:01,090
D.C. and, and, and do an 18 and up show. It's, it's
618
00:39:01,090 --> 00:39:04,710
like. It'S, you know, it's like going
619
00:39:04,790 --> 00:39:08,430
to London and saying, you know, I hate football. Like it, you know,
620
00:39:08,430 --> 00:39:12,030
like you're, it's just against the cult rules of the
621
00:39:12,030 --> 00:39:15,870
scene. Yeah, exactly. Yeah. And so I love that though. I think that's so awesome
622
00:39:15,870 --> 00:39:19,390
that that was able to be kind of built that way. It was
623
00:39:19,390 --> 00:39:23,110
unbelievable. And it's, it, it's. There are vestiges of it
624
00:39:23,110 --> 00:39:25,110
still that like some of the only
625
00:39:26,390 --> 00:39:29,570
promoters in the, in the country who
626
00:39:29,890 --> 00:39:31,650
didn't get bought out by.
627
00:39:33,330 --> 00:39:36,970
Enormous corporations were in D.C. because the
628
00:39:36,970 --> 00:39:40,770
bands themselves. Almost every year
629
00:39:40,770 --> 00:39:44,530
you'll see. What's your favorite club to play in America? It always gets
630
00:39:44,530 --> 00:39:48,330
voted 9:30 club in D.C. and that's because 9:30
631
00:39:48,330 --> 00:39:52,050
club is run by these independent promoters who, I mean the original 9:30, the one
632
00:39:52,050 --> 00:39:55,490
that I grew up going to in their early 90s
633
00:39:55,890 --> 00:39:59,690
was the most disgusting little shithole you've ever. Like,
634
00:39:59,690 --> 00:40:03,290
it's not the beautiful place that it is now. It was. The shows were
635
00:40:03,290 --> 00:40:07,130
absolutely magical. But, like, it was fam. It was famous for, like, if they gave
636
00:40:07,130 --> 00:40:10,250
you a pizza, you had to eat it before your show because if you put
637
00:40:10,250 --> 00:40:13,610
it down in the dressing room, the rats would have eaten the whole thing by
638
00:40:13,610 --> 00:40:17,090
the time you get off stage. Like, oh, man. And there were. There were
639
00:40:17,730 --> 00:40:21,410
like columns throughout the whole thing. So there was like one
640
00:40:21,410 --> 00:40:25,190
place with. With no sight line problems in the whole club, you know. But like.
641
00:40:25,740 --> 00:40:28,860
But I can't tell you how like, you know, some of the best shows I've
642
00:40:28,860 --> 00:40:32,620
ever seen in my life were in that tiny room. And like. And their relationship
643
00:40:32,620 --> 00:40:35,500
to the. To the way they treated,
644
00:40:36,300 --> 00:40:40,140
you know, the like, scream
645
00:40:40,460 --> 00:40:43,980
that Dave Grohl was playing drums for meant that, like, that
646
00:40:44,140 --> 00:40:47,660
other bands Dave Grohl might have been in had to then, like,
647
00:40:47,820 --> 00:40:51,620
had to then play 9:30. Yeah, yeah. You see what I'm saying? Like,
648
00:40:51,620 --> 00:40:54,550
yeah, we don't care that you're the Foo Fighters. You're gonna play here.
649
00:40:54,950 --> 00:40:58,590
Exactly. And still, like. And D.C.
650
00:40:58,590 --> 00:41:01,350
is still largely run by those people because
651
00:41:02,550 --> 00:41:06,310
that scene and it was a. But back to what it meant to a 15
652
00:41:06,310 --> 00:41:08,950
year old kid. What it meant to me was that, like,
653
00:41:09,910 --> 00:41:13,350
I could sudden, like, music was suddenly a social
654
00:41:13,350 --> 00:41:17,190
activity and music was suddenly a collaborative activity and a
655
00:41:17,190 --> 00:41:20,750
communal activity and a political activity. And I think
656
00:41:20,750 --> 00:41:24,550
like, that music went from being
657
00:41:25,590 --> 00:41:29,430
something I listened to on my headphones while I was playing with Legos or drawing
658
00:41:29,830 --> 00:41:32,310
to something I did with my friends.
659
00:41:33,990 --> 00:41:37,110
And we participated in. And by the time I was like,
660
00:41:38,470 --> 00:41:40,590
let's see, by the time, I guess I must have been a sophomore in high
661
00:41:40,590 --> 00:41:44,120
school. I was 15 years old when I started a record label putting out friends,
662
00:41:44,120 --> 00:41:47,800
fans. I mean, a record label is. That's big
663
00:41:47,800 --> 00:41:51,280
air quotes around that. But what happens. Another awesome indie label
664
00:41:52,080 --> 00:41:55,880
called Simple Machines, this is so awesome that they did this. They put out one
665
00:41:55,880 --> 00:41:59,200
of the things you could buy mail order from them was for like a dollar.
666
00:41:59,200 --> 00:42:02,600
I think it was maybe $1.50 was a pamphlet that was how to put out
667
00:42:02,600 --> 00:42:06,440
your own seven inch. And it had. It was literally like, this is what your
668
00:42:06,440 --> 00:42:09,520
budget, like your minimum budget is this. Don't think you can do it for less.
669
00:42:09,850 --> 00:42:12,250
You can do it for more if you want. But this is how it works.
670
00:42:12,810 --> 00:42:16,250
Here are the three pressing plants in the United States. Here are the two mastering
671
00:42:16,250 --> 00:42:19,090
plants. Here's their number here's the person you want to call it. Them, blah, blah,
672
00:42:19,090 --> 00:42:22,890
you know, just like, like, why is that? You know? Now
673
00:42:22,890 --> 00:42:26,330
you could probably get chatgpt to tell you some of the same stuff,
674
00:42:26,410 --> 00:42:29,290
but in 1990, that was like.
675
00:42:31,130 --> 00:42:34,010
Crazy. Yeah, it's like pretty much the
676
00:42:34,730 --> 00:42:37,930
exactly what to do. Here's how exactly. And it was like. And the thing is
677
00:42:37,930 --> 00:42:41,310
that like the smallest run you could do, I think was about 500, 500
678
00:42:41,310 --> 00:42:44,710
records. And you could get the price of that down to about
679
00:42:44,710 --> 00:42:48,270
750 bucks. I was like, I bet I could muster up 750 bucks.
680
00:42:48,750 --> 00:42:52,270
And so I started putting out my friends, bands. And like, the records are not
681
00:42:52,910 --> 00:42:56,750
great, but like, but the, the
682
00:42:56,750 --> 00:42:59,150
key thing was that like, I just want to be part. I just wanted to.
683
00:42:59,150 --> 00:43:02,870
You're a part of the scene, right? Like, I wanted to, like, I
684
00:43:02,870 --> 00:43:06,710
wanted to. Like all of a sudden I saw that, like, that the
685
00:43:06,710 --> 00:43:10,510
things I was doing, like playing with Legos, drawing with
686
00:43:10,510 --> 00:43:14,150
my headphones on, like, all of that could be one thing. You could go, you
687
00:43:14,150 --> 00:43:17,910
could make a 7 inch and like, you got to design the 7
688
00:43:17,910 --> 00:43:21,270
inch and you got to pick the songs and your. And then that thing would
689
00:43:21,270 --> 00:43:24,670
sit in a record store where other punks in D.C. would come pick it up
690
00:43:24,670 --> 00:43:28,150
and like they'd suddenly know your best friend's band, you know, and like.
691
00:43:28,790 --> 00:43:32,550
And that was so magical to me
692
00:43:33,110 --> 00:43:36,690
and so exciting and that like I. By the
693
00:43:36,690 --> 00:43:40,490
time you fast forward, I don't know, six or 10 years and I'm living
694
00:43:40,490 --> 00:43:44,010
in Chicago with the earliest version of OK Go.
695
00:43:45,290 --> 00:43:49,130
The idea that we could put on a show was like, when you're
696
00:43:49,130 --> 00:43:52,090
putting on a show, if that means you get to sneak into the Art Institute
697
00:43:53,130 --> 00:43:56,850
and print up your own four color silk screens and put
698
00:43:56,850 --> 00:44:00,570
them all over town, that's not a thing you have
699
00:44:00,570 --> 00:44:03,090
to do to get people to come to your show. That's the thing you get
700
00:44:03,090 --> 00:44:06,480
to do because like, because
701
00:44:06,480 --> 00:44:10,120
it's because somebody has opened the door to like an art experience for you.
702
00:44:10,120 --> 00:44:13,920
And to me those things are. I don't. Maybe the
703
00:44:13,920 --> 00:44:17,760
line between them isn't as obvious once it's outside my head as it is
704
00:44:17,760 --> 00:44:20,720
inside my head. But like that kind of participatory
705
00:44:21,040 --> 00:44:24,320
culture and relationship to art,
706
00:44:25,440 --> 00:44:29,120
like, it goes straight back to Fugazi for me. And
707
00:44:30,160 --> 00:44:34,000
I'm very, very, very thankful for it. It. Yeah. And it's. And
708
00:44:34,080 --> 00:44:37,680
with it's. I remember as a kid just going around San Diego and seeing
709
00:44:37,680 --> 00:44:41,000
Post, you know, people tagging up stuff. And when I was younger, it was.
710
00:44:41,000 --> 00:44:44,720
Obey was the big thing. Shepherd Fairy hadn't gotten to where he
711
00:44:44,720 --> 00:44:48,040
was. He was. He was a thing. But you'd walk around town, you just start
712
00:44:48,040 --> 00:44:51,840
seeing that Andre the Giant everywhere and all over the high school.
713
00:44:51,840 --> 00:44:55,320
People would, like, put it up and. And then it just became this thing that
714
00:44:55,320 --> 00:44:59,080
people knew of. Yeah. I mean, I assume you must be younger than I,
715
00:44:59,080 --> 00:45:02,040
but, like. Yeah, no, Andre the Giant has a posse. Stickers were floating around my
716
00:45:02,040 --> 00:45:05,880
high school in. In. In. In again, 1990. Like. And
717
00:45:05,880 --> 00:45:08,920
I don't think Obey the company existed for another 10 years after that or something.
718
00:45:09,000 --> 00:45:11,800
Yeah, I was. It was when I was in high school. It was the late
719
00:45:11,800 --> 00:45:15,400
90s, early 2000s. Yes. Yeah. That started popping up.
720
00:45:15,400 --> 00:45:19,200
And then if I'm not mistaken, there's a RISD connection there
721
00:45:19,200 --> 00:45:22,200
too, isn't there? I'm not. I don't. There might be. I don't really know his
722
00:45:22,200 --> 00:45:25,880
backstory. I know he was in San Diego from. For a minute or for a
723
00:45:25,880 --> 00:45:29,080
little bit. He might have been from dc. Who knows? I mean. Yeah,
724
00:45:29,810 --> 00:45:33,650
yeah. I know some kids in D.C. who, you know, who had
725
00:45:33,650 --> 00:45:37,090
some relationship to it, but I have no idea if they actually were. But that
726
00:45:37,090 --> 00:45:40,850
kind of, like, underground culture that was all connected via the,
727
00:45:40,850 --> 00:45:44,610
you know, the federal mail system, you know, like, I mean,
728
00:45:44,610 --> 00:45:48,450
I was ordering 7 inches from small towns
729
00:45:48,450 --> 00:45:52,050
in middle America where, like, there was a tiny punk
730
00:45:52,050 --> 00:45:55,850
scene happening in Toledo or whatever, you know, it's like. And it was just
731
00:45:55,850 --> 00:45:58,910
awesome. And. That.
732
00:45:59,710 --> 00:46:01,790
It's weird because I think that, like,
733
00:46:03,230 --> 00:46:06,830
that's happening both more and less now. You know,
734
00:46:08,030 --> 00:46:11,830
that one. The dream of having every piece of
735
00:46:11,830 --> 00:46:15,670
music ever available at your fingertips so that you can just bathe in it
736
00:46:15,670 --> 00:46:19,190
all. It's a beautiful, amazing thing to just. To be able to
737
00:46:19,190 --> 00:46:22,760
discover Billie Holiday as fast as you could discover Billie Eilish's.
738
00:46:22,910 --> 00:46:26,510
Incredible, right? Like, the streaming services are amazing for.
739
00:46:26,670 --> 00:46:29,710
For that type of access, but it also, like,
740
00:46:30,670 --> 00:46:34,470
there's no bar to get over for you to. To
741
00:46:34,470 --> 00:46:38,030
like. For there to be a relationship between you and that
742
00:46:38,030 --> 00:46:41,790
thing, you know, and like the 7 inches that. That
743
00:46:41,790 --> 00:46:44,430
I listened to in the early 90s.
744
00:46:45,470 --> 00:46:49,320
No. No song will ever have that same feel, that same,
745
00:46:49,560 --> 00:46:53,200
like, personal mindness, you know,
746
00:46:53,200 --> 00:46:54,600
that same personal, like.
747
00:46:59,080 --> 00:47:02,320
Magic. Because it's. Because I. Because I didn't have to do it. I don't do
748
00:47:02,320 --> 00:47:04,840
anything for it now. Like, back then I had to, like, I had to find.
749
00:47:04,840 --> 00:47:08,480
You had to work for it. Yeah, yeah. And you discover it and like. And
750
00:47:08,480 --> 00:47:11,480
I. And I do miss that. And. And I'M sure
751
00:47:12,360 --> 00:47:13,240
it is.
752
00:47:16,130 --> 00:47:18,770
I'm sure it's. You know, we all know it's changed the world a lot. I
753
00:47:18,770 --> 00:47:22,370
guess. On the other hand, now
754
00:47:22,370 --> 00:47:26,170
it's like. It used to be that those cult. Those. Those communities were entirely
755
00:47:26,170 --> 00:47:29,730
geographic, and now they can. Like, man, if you're. If
756
00:47:30,370 --> 00:47:33,370
you're into that one weird thing, it doesn't matter where the other people in the
757
00:47:33,370 --> 00:47:35,810
world are, like, as long as there's 10 more of them. You guys got a
758
00:47:35,810 --> 00:47:39,010
scene, you know. There'S a subreddit for you somewhere, I'm sure. Exactly.
759
00:47:40,670 --> 00:47:43,870
Yeah. That is interesting because I remember that's how I, you know, discover bands. I
760
00:47:43,870 --> 00:47:47,590
read the liner notes, read the. Who they thank, like, who produced this. And then
761
00:47:47,590 --> 00:47:51,150
you start finding all these other bands and other bands they worked with.
762
00:47:51,310 --> 00:47:54,430
And now, like you said, you can just go on Spotify and you can play
763
00:47:54,430 --> 00:47:57,910
any song ever that you'd ever want to, you know, listen. Yeah. And I just
764
00:47:57,910 --> 00:48:01,630
don't. Like. Is it.
765
00:48:01,630 --> 00:48:05,230
There's a sort of. Mythology
766
00:48:05,390 --> 00:48:09,050
to it all that gets lost because you don't like.
767
00:48:10,810 --> 00:48:14,410
Because you're not connecting the dots between. It's like you look up at the stars
768
00:48:14,410 --> 00:48:17,450
and you got it. You. You need to find shapes up there, you know, you
769
00:48:17,450 --> 00:48:21,250
need to, like, find constellations. And so you're like, wait a second. Adam Lisicky
770
00:48:21,250 --> 00:48:24,770
was the drummer in Shutterthink and he was the drummer in Java. I mean, we
771
00:48:24,770 --> 00:48:28,570
know. I can't remember, like, like, but there was like. You'd pick
772
00:48:28,570 --> 00:48:32,170
out, like, there, like Dave. Armstrong was in op,
773
00:48:32,170 --> 00:48:36,010
Ivy and Rancid and like, it's like. Exactly. Totally. Exactly.
774
00:48:36,010 --> 00:48:39,820
That's his little bro. Like, wait, Green Day is Big Brothers were all in
775
00:48:39,900 --> 00:48:42,140
better band. I'm sorry. Yeah. Other bands.
776
00:48:43,660 --> 00:48:45,100
No, that just shows my age.
777
00:48:47,740 --> 00:48:51,300
I. I love Green Day. I take that back. I. But I do remember when
778
00:48:51,300 --> 00:48:55,020
Green Day happened. I remember Dookie coming out and being like, that song's
779
00:48:55,020 --> 00:48:58,660
undeniably catchy. But I mean, these are just the dude's little brothers. Like, that's how
780
00:48:58,660 --> 00:49:02,380
old I. You know, like. Or
781
00:49:02,380 --> 00:49:05,980
cousins or whatever it is. But like, that. That thing that
782
00:49:06,300 --> 00:49:09,980
you're finding those shapes in the stars. And now I. And now
783
00:49:10,300 --> 00:49:14,100
it's. The algorithm is like, has decided that
784
00:49:14,100 --> 00:49:16,580
you like this type of thing, and that type of thing is going to feed
785
00:49:16,580 --> 00:49:20,380
you another thing kind of like it. And I don't know. I.
786
00:49:21,660 --> 00:49:24,980
I hope we. I hope we can still find the magic in all of it,
787
00:49:24,980 --> 00:49:28,700
you know, I think. I think it's there. I love what you guys are doing.
788
00:49:28,700 --> 00:49:32,340
Speaking of just the algorithm, my Instagram and everything with your guys, this
789
00:49:32,340 --> 00:49:35,580
page. I love the. Behind the. Like we did today. You kind of just
790
00:49:35,980 --> 00:49:39,440
describe what's going in the video or, like, what it took to make those videos.
791
00:49:39,440 --> 00:49:43,080
I think that's so cool. Just like that behind the scene.
792
00:49:43,080 --> 00:49:46,680
Look at, like, this was one take or this took this many
793
00:49:46,920 --> 00:49:50,760
people or this many hours or this long to do. It's funny because
794
00:49:50,760 --> 00:49:54,280
those. Those little posts is sort of like.
795
00:49:55,720 --> 00:49:58,040
We'Re realizing that, like, people don't watch.
796
00:49:59,880 --> 00:50:02,520
Social media doesn't do the same thing that.
797
00:50:05,760 --> 00:50:08,080
That shared media does. Right.
798
00:50:09,520 --> 00:50:13,320
When our things would go viral because of humans, because humans would be passing
799
00:50:13,320 --> 00:50:16,080
the link around before YouTube.
800
00:50:18,000 --> 00:50:21,760
But even with YouTube. For
801
00:50:21,760 --> 00:50:25,120
most of our time with YouTube, it was never algorithmically
802
00:50:25,200 --> 00:50:27,760
shared. Right. It was only. It was.
803
00:50:28,640 --> 00:50:32,470
Humans would share that link. And so you're passing around a piece of art
804
00:50:32,470 --> 00:50:35,470
and what you want your, like.
805
00:50:37,150 --> 00:50:40,710
The sort of key thing there is that you. In your
806
00:50:40,710 --> 00:50:44,390
day, you experience a piece of wonder, and then you go like,
807
00:50:44,390 --> 00:50:48,150
oh, my God, I really want my girlfriend to. I want my
808
00:50:48,150 --> 00:50:51,990
girlfriend to have this moment of wonder also. But also I
809
00:50:51,990 --> 00:50:55,750
want this moment of wonder to come from me. Yeah. Like,
810
00:50:55,750 --> 00:50:59,070
I think that's why I found this. I could show it to you. Yeah. What
811
00:50:59,070 --> 00:51:02,110
worked so well was because, like, there was.
812
00:51:02,750 --> 00:51:06,510
It was like, my mom's gonna love this, you know, oh, my God,
813
00:51:06,510 --> 00:51:10,030
my friend at work loves this nerdy kind of shit. I'm gonna send this to,
814
00:51:10,030 --> 00:51:13,750
like, it was sort of like these little love notes
815
00:51:13,750 --> 00:51:17,230
from people to each other to share that art. Right. And
816
00:51:17,550 --> 00:51:21,350
that doesn't happen with the algorithmic stuff because the algorithm just cares
817
00:51:21,350 --> 00:51:24,520
about whether or not it hooks your attention. Right. Yeah.
818
00:51:25,880 --> 00:51:29,720
And doesn't care that you love it or hate it or
819
00:51:30,120 --> 00:51:33,920
if it, like, gives you. It's. There's no valence to
820
00:51:33,920 --> 00:51:37,720
it. Right. Like, you're never. Unless you are. You're trying
821
00:51:37,880 --> 00:51:41,400
to whip up a frenzy for your particular
822
00:51:41,480 --> 00:51:45,080
political point of view. You're never going to share something with.
823
00:51:45,400 --> 00:51:48,760
With your, you know, bandmate or your
824
00:51:49,080 --> 00:51:52,280
boyfriend or whatever, where you're like, this is going to really piss him off.
825
00:51:53,560 --> 00:51:57,100
But the algorithm is perfectly happ to piss you off. It wants to piss you
826
00:51:57,100 --> 00:52:00,660
off. As long as you're going to keep watching. Right. Stick around. Exactly.
827
00:52:01,060 --> 00:52:04,900
And so that's like the. When it used to
828
00:52:04,900 --> 00:52:08,740
be that we would. That our videos would go viral
829
00:52:08,740 --> 00:52:12,420
is because people were like, I love this feeling and I want someone
830
00:52:12,420 --> 00:52:16,100
else to love. I want to share this love. But, like, the algorithm
831
00:52:16,340 --> 00:52:19,860
doesn't care about you loving the feeling. It just cares about you addicted to the
832
00:52:19,860 --> 00:52:23,470
feeling. And that's totally a separate thing. So like, but what it
833
00:52:23,470 --> 00:52:27,190
will. But what happens with those little behind the scenes videos is like
834
00:52:27,430 --> 00:52:31,230
people that's a moment of you want to keep
835
00:52:31,230 --> 00:52:34,950
reading. Right. And hopefully like
836
00:52:35,030 --> 00:52:38,710
you can still experience the art a little bit. But like it
837
00:52:38,710 --> 00:52:42,550
takes, but art takes you. You the viewer have
838
00:52:42,550 --> 00:52:45,590
to like go like I want an art experience.
839
00:52:47,030 --> 00:52:50,870
Whereas information like this is how we made the art is
840
00:52:50,870 --> 00:52:54,290
much. Will grab you much faster. Like it's like. And, and
841
00:52:54,530 --> 00:52:58,290
so I love those things. Like I love that they, that they like they
842
00:52:58,530 --> 00:53:02,170
work and they connect. But it's almost sad to me that it's like I wish
843
00:53:02,170 --> 00:53:05,650
we could put our videos just alone on social media and have them work the
844
00:53:05,650 --> 00:53:09,330
way they used to on YouTube. But sure it's. But it's not how people
845
00:53:09,330 --> 00:53:12,330
do it. Right? It's like the same way that a song just doesn't. You can
846
00:53:12,330 --> 00:53:15,530
you imagine just putting a song on social media and being expecting people to just
847
00:53:15,530 --> 00:53:18,530
like listen, here it is, here it is.
848
00:53:20,130 --> 00:53:23,090
We have a song. Now just, just close your eyes, you know.
849
00:53:23,650 --> 00:53:27,100
Sure. But it's when I, when I see your posts and stuff, it's like
850
00:53:27,100 --> 00:53:30,820
I've experienced the art years ago when I saw the video and then
851
00:53:30,820 --> 00:53:33,940
it's like re seeing it again and then kind of re falling in love with
852
00:53:33,940 --> 00:53:37,660
it and really seeing how it was like the airplane video
853
00:53:37,660 --> 00:53:40,739
when you guys are doing the flips. Like I love that behind the scenes one
854
00:53:40,739 --> 00:53:43,540
because I was like this is so wild that you were able to figure this
855
00:53:43,540 --> 00:53:47,340
out. They're fun projects, really fun. And
856
00:53:47,340 --> 00:53:50,820
you know, I'll take a totally different left turn here. Like, you know what's also
857
00:53:50,820 --> 00:53:54,430
awesome about the videos is they are from. From the perspective of
858
00:53:55,310 --> 00:53:59,070
a grown ass man. It
859
00:53:59,390 --> 00:54:02,670
is so it's really nice a left foot,
860
00:54:03,150 --> 00:54:06,590
right foot in terms of like art
861
00:54:06,750 --> 00:54:10,270
and career and life to be able to work in these big
862
00:54:10,270 --> 00:54:13,710
groups of insane nerds for a few months
863
00:54:14,350 --> 00:54:17,950
at a time and then also work in this really small
864
00:54:17,950 --> 00:54:21,610
group of, of intense friends. Right.
865
00:54:21,610 --> 00:54:25,250
Like not. And the insane nerds are every
866
00:54:25,250 --> 00:54:28,610
bit as close of friends. I don't mean it but like
867
00:54:28,930 --> 00:54:32,210
the. Super smart people that are coming up with the robotics behind like
868
00:54:32,930 --> 00:54:36,490
jumping that. While we're in Budapest in a train station
869
00:54:36,490 --> 00:54:40,130
working on, on, on. On the robot and, and
870
00:54:41,250 --> 00:54:45,050
mirror video, we are in a big, big group
871
00:54:45,050 --> 00:54:48,710
of people who are, who like have. There
872
00:54:48,710 --> 00:54:52,030
was people from seven different countries there. There were like
873
00:54:52,350 --> 00:54:56,030
a whole Different. I think we heard five different languages being spoken. There's,
874
00:54:56,030 --> 00:54:59,870
like, so many different expertises and people and
875
00:55:00,110 --> 00:55:03,750
interesting backgrounds, and you just, like, feel your life and
876
00:55:03,750 --> 00:55:07,390
your horizons getting bigger and wider. And,
877
00:55:08,030 --> 00:55:11,630
like, that's a very good antidote to the thing that often happens in.
878
00:55:13,180 --> 00:55:16,900
Pop music, which is that, like, you're stuck in a room with four people who
879
00:55:16,900 --> 00:55:20,460
are just like you, and you're sick of playing the same songs every night,
880
00:55:20,460 --> 00:55:22,860
worse, you're stuck in a van or a bus with those people.
881
00:55:34,940 --> 00:55:37,820
These giant projects where it's like, when we're done, we're very
882
00:55:38,460 --> 00:55:42,040
happy to get back in the studio and just be like. Like, let's just us.
883
00:55:42,280 --> 00:55:46,080
Us four just, like, dick around with
884
00:55:46,080 --> 00:55:49,840
keyboards until we get a hook we, like, you know? Yeah. But
885
00:55:49,840 --> 00:55:52,280
after a while of that, it's, like, really nice to be, like, you know, it'll
886
00:55:52,280 --> 00:55:56,120
be awesome. Like, we're gonna take over this public library
887
00:55:56,120 --> 00:55:59,320
and do an insane big art project in it, you know, whatever the thing is,
888
00:55:59,320 --> 00:56:02,840
you know? Yeah. I love that. Well, I appreciate your time,
889
00:56:02,840 --> 00:56:06,320
Damian. Thank you, man, so much for. For doing this. I've never seen your band
890
00:56:06,320 --> 00:56:09,160
live. I'm really excited. I'm gonna go see you at the Brooklyn bowl here in
891
00:56:09,160 --> 00:56:12,880
Nashville. Oh, awesome. Great. Yeah, I'm really excited
892
00:56:12,880 --> 00:56:16,440
about that. And, yeah, and the EP's
893
00:56:16,440 --> 00:56:19,160
amazing. And I just have one more question for you. I want to know if
894
00:56:19,160 --> 00:56:22,080
you have any advice for aspiring artists.
895
00:56:28,080 --> 00:56:29,520
Do the thing that.
896
00:56:31,680 --> 00:56:35,040
Only you can do. That is an
897
00:56:35,040 --> 00:56:38,880
incredibly difficult piece of advice to follow because it's very hard to know what the
898
00:56:38,880 --> 00:56:41,210
only is thing you can do it. But
899
00:56:42,570 --> 00:56:46,250
doing what you think other people want you to do
900
00:56:47,370 --> 00:56:51,010
is the surest road to mediocrity and
901
00:56:51,010 --> 00:56:54,090
failure. You know, like, now
902
00:56:54,810 --> 00:56:58,170
you don't get to decide if your stuff is successful. Like,
903
00:56:59,130 --> 00:57:02,890
and making a career out of it is
904
00:57:02,890 --> 00:57:06,340
an incredibly, incredibly long shot for anyone. But
905
00:57:06,980 --> 00:57:10,700
the only people who ever get to be in that category are people who are
906
00:57:10,700 --> 00:57:14,460
true to the thing that they do. Right? And you can look back
907
00:57:14,460 --> 00:57:18,220
later and realize that only they could have done
908
00:57:18,220 --> 00:57:20,740
that in the moment. You may not always
909
00:57:22,180 --> 00:57:25,460
know because you can't tell what's coming from the outside.
910
00:57:26,420 --> 00:57:30,260
You get excited about a thousand things. Are you excited
911
00:57:30,260 --> 00:57:33,140
about them because you just heard someone else do them really well and you wish
912
00:57:33,140 --> 00:57:36,830
you had done that, or because it's, like, popping right out of
913
00:57:36,830 --> 00:57:37,750
you. But.
914
00:57:40,950 --> 00:57:43,910
That, like, it's back to that.
915
00:57:46,070 --> 00:57:49,190
Like, incredibly small.
916
00:57:51,270 --> 00:57:54,790
And vital moment when you as a
917
00:57:54,870 --> 00:57:58,070
human are. Relating
918
00:57:58,790 --> 00:58:01,680
magically to a set of sounds or a set of.
919
00:58:03,600 --> 00:58:07,400
Colors or a set of whatever it is, right? Like somehow one plus
920
00:58:07,400 --> 00:58:11,160
one just turned into 500 in your soul. And that only happened for you when
921
00:58:11,160 --> 00:58:14,560
you played those chords on the piano and, like, it sounded perfectly magical
922
00:58:15,360 --> 00:58:19,000
and something was different somehow that was better than just a
923
00:58:19,000 --> 00:58:22,760
chord progression. Only that only happened in you. And
924
00:58:22,760 --> 00:58:26,370
if you can like, be. Like 100%
925
00:58:26,370 --> 00:58:29,930
honest with yourself about that relationship and only
926
00:58:30,730 --> 00:58:34,570
making things that move you inside, eventually you will be doing the thing
927
00:58:34,570 --> 00:58:38,250
that only you can do. But if you try, like, but if you try
928
00:58:38,250 --> 00:58:41,210
along the way to do the things you think you're supposed to do, you will
929
00:58:41,210 --> 00:58:42,250
inevitably fail.
930
00:58:53,720 --> 00:58:57,080
Bringin it Backwards, bringin it Backward,
931
00:58:57,240 --> 00:59:00,760
bringin it Backward, bring it backward,
932
00:59:00,920 --> 00:59:02,280
bring it back.