BiB: Chri$tian Gate$ – How Viral Diss Tracks & Heartbreak Turned Into 156 Million Streams

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What is going on? It is Adam. Welcome back to Bringing It Backwards, a podcast

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where both legendary and rising artists tell their own personal

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stories of how they achieve stardom. On this

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episode, we had a chance to hang out with Christian Gates

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over Zoom Video. Christian was born and raised in Orange

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county in Southern California and talks about how he got into music.

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Both his parents love music and have musical qualities

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but weren't professional musicians. His dad would play guitar and his

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mom was a singer. But Christian always saw himself as a songwriter. As

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early as seven years old, he started to write his own songs. He talked

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about writing some dis songs, diss tracks while he was in high

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school putting those up onto Spotify. But everything really changed

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for him when he started putting up songs onto Tick Tock and

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Instagram. Christian talks to us about the success of

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his remix of the song Overwhelmed by Royal and the Serpent,

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how that song led to Royal and the Serpent's manager actually reaching

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out to him and asking if it was all right if they put it

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out using his name. That gained a lot of traction for him

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and obviously the success of his song called Numb, which took

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actually months after putting out a clip of it on

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TikTok to really start gaining some traction.

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He said it was like four months later he started seeing people using the sound

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on his Tick Tock for you page. So he decided to record the song. Now

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it has almost 156 million spins on

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Spotify. Christian talks to us about the release of his ep

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why Do I Hear Breathing and all about his new album which is coming out

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called no Strings Attached. And he's already working on

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a follow up to that album as well. You can

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watch our interview with Christian on our Facebook page and YouTube

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channel at bringing it Backwards. It'd be amazing if you subscribe to our channel

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like us on Facebook, follow us on Instagram, Twitter and Tik Tok at

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Bringing back Pod. And if you're listening to this on Spotify, Apple

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Music, Google Podcasts, it would be incredible if you follow us there as well

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and hook us up with a five star review. We'd appreciate

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your support if you follow and subscribe to our podcasts. Wherever you

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listen to podcasts, we're bringing. It Backwards with

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Christian Gates.

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Bring it back.

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Bringing it backwards. Bringing it back.

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Bringing it back.

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Hello. Hey, what's up Christian? How are you? What's

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going on? Not much, man. How are you?

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Pretty good, how about you? I'm good, I'm good. I appreciate you doing this. Thank

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you so much. Of course. Thanks for having me, Brad. Dude. Well, I'm

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Adam, so nice to meet you. And this is about you and your journey in

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music. And we'll obviously talk about the album you have coming up. Cool,

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let's do it. Sweet. So I always start with kind of

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your backstory, your origin story. Were you born

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and raised in LA or Southern California? Orange County.

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Orange County. I'm from San Diego. I live in Nashville now, but I'm.

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Pretty familiar what part of San Diego. I grew up in.

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Just east of, like, Del Mar, Carmel Valley area.

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I used to hang out in, like, La Jolla. Are you familiar? Oh,

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I know. Yeah. Yeah.

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Very cool, man. So you grew up in Orange county, though.

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What was that like? I mean, beautiful, obviously. Yeah, it's cool.

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It's like, it's a little different than LA County.

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It was a good time and a lot of good memories. A lot of

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cool people. Very cool. And did you come from, like, a

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musical family or a creative household at all?

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My dad played a lot of guitar, but. And he.

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Both of my parents played a lot of music, but, you

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know, nothing other than that.

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Yeah, right on. See dad play guitar. Did you start off playing

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guitar? No, I. I'm. I just started learning,

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like, a month or two ago, so we're,

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you know. Yeah, I got a few guitars,

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though. I. I know, like, five chords at the moment,

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so that's nice. That's all that matters, right?

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So, dad. But did dad write it songs or just played, like, for fun or.

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No, he'd just play like, a lot of his favorite songs that he learned. And

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he's. He had like, a guitar amp, and he just plug his guitar

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into the amp and whip it out every once in a while.

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Right on. And when do you. I mean, you recently started

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guitar, but, like, when do you start getting into music? Like

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reading, vocal lessons or anything like that? Or choir chorus?

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No, I mean, I. I was just, like. I feel like I was

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writing songs for

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most of my life. Like, the earliest thing I can remember I wrote was when

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I was like, seven, maybe.

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Wow. So, yeah, I don't know. I feel

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like I can't think of a time when I wasn't.

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Wasn't writing songs. Yeah, I mean, they weren't great. I was 7,

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but something. But did you do anything with it? Like, I

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mean, obviously probably not at 7, but, like, maybe when you got into middle school

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or high school, did you join a band or, like, would you play your

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songs or, like. No, I. Or anything.

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I mean, in high school I started putting music out on Spotify and

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all that, and you know, I'd

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cause unnecessary drama at my school to. To

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stir up attention for the music and. And all that. What do

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you mean by that? I don't know. I was just always, like, picking

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fights for. I mean, I wasn't picking fight. Like, I was getting picked

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on by, like, football players and like, all that.

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And I just wasn't taking the high road ever. Like, I

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always, like, they. They'd say some.

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I don't know, one of them would, like, push me walking

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past, you know, in like, a hallway, and I. I'd get in their face and

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say something, and then they wouldn't do anything. And then I'd go home and get

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on Snapchat like, this guy's a fucking pussy. I went into his

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face. He wouldn't say he wouldn't do anything. And then, like, the next day, all

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the football players are like, up in my face, like, surrounding me at

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school and, like, the whole thing. And

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I don't know, like, I remember this one moment where I was like, man,

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you and your friends, nothing compared to me and my friends. Y' all get

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up, like, to these football player dudes and he's like, all

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right, how about, you

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know, like, let's set it up or something. I'm like, all right. And

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he's like, I got 60 people that want to you up. And I'm

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like, I got like four dudes, so let's keep it down to four.

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You know, let's whittle that 60 down to about four people. Make

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this. Make it four max. There

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was just a lot of stuff. And then with the music, though, would

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you, like, go home and like, write this songs about them or, like. Yeah, talk

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like that. Yeah, I wrote. I would write diss tracks. I'd. I'd.

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Anytime some little, like, beef thing would happen,

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I'd just go home and write a diss track and, like, just promote it and,

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you know, that's hilarious. So then what? Like, kids would hear it at

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school, so obviously they knew you were. You're making music and get

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your name out there that way. It was like 50, 50. I think it

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was very polarizing. Like, half the people were like, this shit's

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trash. I hate it. You suck. SoundCloud rapper and then

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the other half was like, oh, this is really sick. You know? So the

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people, probably the. The 50% that were saying was trash were probably

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friends with the person you're making fun of or whatever,

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dude. I mean, problem is, like, most of the people

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at the school were not on my side when

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it came to this thing. It was like, I

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remember this one moment I worked at Taco Bell during

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this shout out and I, I was taking out

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the trash and these people like drove up

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in a car and were like, is that Christian Gates? You know, and

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I got excited because I didn't recognize them. I thought they were like,

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I, I. Don'T know, bands, your music or something. I was like, oh, maybe I

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got fans now, you know, I was like, that's cool. You know, from like

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all the promo I've been doing all that. And

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I go up and like, can we get a picture? And I'm like, sure. And

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then, you know, I like, I don't remember if I took

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a picture or not. But then immediately some two dudes

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hop out of the car and they just start going, christian Gates taking

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out trash. SoundCloud rapper taking trash out. And then

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start filming. And like, and then they were just like,

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you know, I was like, damn. And I'm wearing my Taco Bell

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uniform and. Sure. Well, at that point, did you

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have some like, success online? No, it was

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really just like school known. Like, I was not,

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you know, I had like 400 monthly

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listeners, you know, and it was

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like just the school. So.

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But from there, like. Yeah. So at what point, like,

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you end up obviously finishing school and you continue

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doing this. Like, did you like, know that this is what you wanted to do?

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Well, so I, I mean, I originally wanted to do tech.

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Like, that was like my, you know,

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main thing or whatever. Yeah. But

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so I, I got sent to a continuation school and

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there I got into more beefs and all this stuff. And

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like, but at that school, I could leave school

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at noon and there was no homework, which is pretty cool. So this is

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when I'd start driving down to San Diego, which is where you're from.

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Yeah. And I'd meet up with these, like, these rappers and

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youtubers and I'd like, I lied about my age. I was like, oh yeah, I'm

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in college. I just want to like, film your stuff. And like, I learned how

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to film. And then after that I

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started filming my own videos and then covet hit. And

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that's when I transferred back to my regular high school.

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And they're like, hey, you don't have to do anything for the rest of

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the year. You're just going to get A's. Like, you don't have to show up

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to a single class. And I was like, cool. Close the. The

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computer. Never, never showed up to class again.

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Got my diploma or whatever. But during that time period, I Started

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posting videos on the Internet and that's

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when they started doing well. So I was like, I started posting like funny

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raps and stuff, and then like 30,000,

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40,000 views. I'm like, damn. So then I just do a new one every single

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day and write a new song. And eventually they were all getting like a million

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views a video, eventually, at some point, a million likes a video. And I'm like,

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damn, this is kind of crazy. So

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I. And then I just left a link in my bio Spotify,

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because I knew, like, social isn't forever, you know.

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Right. So I was like, if anyone is too is

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curious enough, they can click the little link in my bio and then find my

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real stuff. So. And that kind

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of seemed to be a good, you know, tool for growth. Yeah.

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I mean, obviously people liked what you're doing enough to want to.

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What was it like on Tick. Was it on Tick Tock or Instagram or something

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like that? Yeah, both. Both, yeah. To. I. I've had a

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lot of conversations with people about this. Like, you know, you get a song or

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a viral thing on. On Tick Tock, but that doesn't

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necessarily mean that they're gonna leave the app and actually

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find your sound, your. Your Spotify, and then like stream

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the song. Right. I mean, that's like an extra step. That doesn't

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seem much, but it's like, if people are doing it, they care.

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I've come to realize that

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TikTok is a tool to just learn how to make better music faster.

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So, like, other people, traditionally you have to put out a

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song and there's so many variables that you have to like, figure out. Like, why

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did this song not do well? You know, you're like, was it the melody? Was

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it lyrics? And then you slowly improve over time. But on Tick Tock, if

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I post a 15 second clip and it does trash, I'm like, that was

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bad. Post another one and it gets a

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million views. I'm like, oh, that was good. I post another one and then I

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slowly figure out what makes people like, listening to music. Kind of like

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training myself, you know? Yeah. Almost like using it like a focus group.

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Yeah, yeah. Putting it out and saying, okay, well, no one cared about this

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one, so obviously this isn't the route we need to go. What's. And numbers don't

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lie. Like, because your friends will lie to you. Like, this shit's hard. Or like,

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you know, just be like, your friends have weird music tastes, so you never know.

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Right. So, like, I. I think that was really

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beneficial. So at that point, if you're making music that's getting,

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you know, a million likes on TikTok, that's the point where people are.

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The song is probably good enough where people are going to want to leave the

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app anyways. Like if, like when I hear something that's

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crazy on TikTok, if it's actually really good, I'm leaving the app and

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I'm opening Spotify and I'm pretty saving. Sure. You know?

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Yeah, like change my life. Good. Right, right, right.

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Okay, but that's really interesting. So would you do that? Would you like test

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like without finishing a full song, would you kind of say like, okay, this is

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having an idea. Let me put it up and see if anyone even will bite

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on this idea? Well, this wasn't really like a plan and just I was

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doing it for fun, but it ended up being like a really good method. Okay.

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But I would just post. So I would separately post on Spotify.

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I just make full songs and I post them. And

224
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in on Tick Tock, I would make a new song a day. Like

225
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32nd song. And I would never drop that

226
00:14:28,869 --> 00:14:32,590
unless it just like, like got. The only thing that would make me release

227
00:14:32,590 --> 00:14:35,670
a song from that did well on Tick Tock is if

228
00:14:36,230 --> 00:14:39,910
like the UGC and like the user generated videos.

229
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Like if you click on the sound, you can see how many people made a

230
00:14:42,740 --> 00:14:46,020
video to that sound. If that was

231
00:14:46,580 --> 00:14:50,340
gaining a thousand videos a day, then I'd put the song

232
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out. But if not, oh, I just, I'm like, it's.

233
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I feel like I can make a hundred of these. There's no point in me

234
00:14:57,500 --> 00:15:00,660
putting them out, you know, Unless it was like getting crazy attention.

235
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Got it. And what was the first one that was like, oh, wow, I should

236
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probably make this into a. Like I should probably actually record this and put it

237
00:15:08,770 --> 00:15:12,570
out. It was overwhelmed. It was like a, A

238
00:15:12,570 --> 00:15:15,730
remix to Royal and the Serpent song. Overwhelmed.

239
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Uhhuh. And that one got like, I don't know,

240
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like, I feel like a hundred thousand videos made to it. And I was

241
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like. And I actually wasn't going to do anything. I'm like, it's not my song,

242
00:15:26,930 --> 00:15:30,530
you know, whatever. But then Atlantic hit me up

243
00:15:30,770 --> 00:15:34,480
like months later, maybe like five, six months later, and

244
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they're like, hey, we want to put this song out with you. I'm like, okay.

245
00:15:38,520 --> 00:15:40,440
And they,

246
00:15:42,280 --> 00:15:45,800
Royal and Serpent's manager offered me a thousand

247
00:15:45,800 --> 00:15:49,280
dollar. I was a kid, I didn't, I didn't know. But they offered me a

248
00:15:49,280 --> 00:15:52,920
thousand dollars to, you know, as a fee

249
00:15:53,320 --> 00:15:55,960
and. Then to release it. Yeah. And then they.

250
00:15:58,290 --> 00:16:01,970
They told me a certain percentage, but I never ended up getting any money

251
00:16:02,050 --> 00:16:05,810
from the song besides a thousand dollars. And I paid my friend a thousand to

252
00:16:05,810 --> 00:16:09,490
produce. To produce it out fully. So I. I got like

253
00:16:09,490 --> 00:16:13,010
nothing on that song Even it's got 90 million

254
00:16:13,010 --> 00:16:16,610
streams right now. So I. This will teach

255
00:16:16,610 --> 00:16:19,810
you read up on music. If anyone listening

256
00:16:20,130 --> 00:16:23,170
is like, you know, young. Learn.

257
00:16:25,530 --> 00:16:29,290
Just learn about deals and contracts and you know the terms and all

258
00:16:29,290 --> 00:16:33,050
that. Sure. But I mean, yeah, I ended up putting it out. Yeah.

259
00:16:33,050 --> 00:16:36,250
But before that song. I mean, all your songs that are in the millions of

260
00:16:36,250 --> 00:16:39,970
was. But did that come later after, like somebody would discover something like that rolling

261
00:16:39,970 --> 00:16:43,690
the Serpent song and then they would get dig into your discography

262
00:16:43,930 --> 00:16:47,770
or were you having millions of views or millions of streams on Spotify with previous

263
00:16:47,770 --> 00:16:51,490
songs prior to that one really going on? I probably had like a

264
00:16:51,490 --> 00:16:55,050
million streams on each song, but not like millions and

265
00:16:55,050 --> 00:16:58,890
millions. Got it. So. But it was just slow. My Spotify,

266
00:16:58,890 --> 00:17:02,610
since the link was in my bio, would just slowly really grow over

267
00:17:02,610 --> 00:17:06,250
time, like over the years and. But certain things would make it

268
00:17:06,250 --> 00:17:09,770
skyrocket. Like overwhelmed. Jumped it up like crazy. And then

269
00:17:09,770 --> 00:17:13,570
Numb, which. Oh yeah, Numb. Just that one kind of

270
00:17:13,570 --> 00:17:16,250
blasted it and it kind of stayed there, which is cool.

271
00:17:17,790 --> 00:17:21,470
And even with no. I mean, Numb's a hundred and looking. Yeah. 100. Near

272
00:17:21,470 --> 00:17:24,830
156 million plays. I mean, it's like. Yeah, it's crazy.

273
00:17:25,310 --> 00:17:28,670
You know, you wait even more. Way more than you

274
00:17:28,830 --> 00:17:32,549
achieved with the Roland Serpent song. I mean, that. And that's

275
00:17:32,549 --> 00:17:35,510
yours. I mean, that must have been a huge moment. Like, was that one that.

276
00:17:35,510 --> 00:17:38,550
On Tick Tock. That was doing something or Instagram. I was doing something and then

277
00:17:38,550 --> 00:17:41,950
it was like, all right, let's put it out. And it just

278
00:17:41,950 --> 00:17:45,140
continued to just kick ass on. On

279
00:17:45,300 --> 00:17:48,740
Spotify as well. Yeah, I was never gonna put it out. I Like

280
00:17:49,300 --> 00:17:52,340
really. It was Valentine's Day and

281
00:17:53,060 --> 00:17:56,100
I was thinking about this girl that I was talking to like earlier,

282
00:17:56,660 --> 00:18:00,140
this girl that broke my heart. And I wrote another song about her called Nomad,

283
00:18:00,140 --> 00:18:03,940
which is out, but I'm not gonna

284
00:18:03,940 --> 00:18:07,540
go into that full story. But this girl that hurt me.

285
00:18:08,020 --> 00:18:11,600
And I was like, fuck, it's Valentine's Day and I'm alone

286
00:18:11,600 --> 00:18:15,320
and I'm feeling numb. That sucks. And I was like, you know

287
00:18:15,320 --> 00:18:19,000
what? Even though she's out there probably fudgeing the

288
00:18:19,000 --> 00:18:22,760
dude that she specifically told me, you know, that

289
00:18:22,760 --> 00:18:26,080
I don't have to trip about or worry about. We're just friends.

290
00:18:26,400 --> 00:18:30,120
I Know for a fact she's also numb. She's like, she's fucked up.

291
00:18:30,120 --> 00:18:33,920
She's got shit going on. Like. So it's fine. We're both not. She's

292
00:18:33,920 --> 00:18:37,710
not happy. She might be doing some up right

293
00:18:37,710 --> 00:18:41,350
now, but she's not happy. And I was like. So I

294
00:18:41,350 --> 00:18:43,950
guess, like, what am I jealous of, you know?

295
00:18:45,070 --> 00:18:48,390
So I just. I posted like a little Tick Tock of me singing like, those

296
00:18:48,390 --> 00:18:52,110
lyrics. And then maybe like again, like

297
00:18:52,110 --> 00:18:55,910
four months later, I just see videos of like girls just like lip

298
00:18:55,910 --> 00:18:59,750
syncing to it. I'm like, what the. And then like, I just see like multiple

299
00:18:59,750 --> 00:19:02,990
a day of. And then I clicked on the sound and there's like

300
00:19:03,230 --> 00:19:06,910
30, 000 videos made to it. And I'm like, damn.

301
00:19:07,230 --> 00:19:10,710
So then I put it out real. Quick, just not to

302
00:19:10,710 --> 00:19:14,550
interrupt your story, but. So you put it. You put it up as

303
00:19:14,550 --> 00:19:18,269
a clip on Tick Tock and it took. And people were finding it for. I

304
00:19:18,269 --> 00:19:21,950
mean, four months later is when you started seeing. Yeah, I

305
00:19:21,950 --> 00:19:25,670
didn't. Like, there was nothing going on. Like, the video did well. Like, all

306
00:19:25,670 --> 00:19:28,990
the videos were. Got like a million likes around that spot.

307
00:19:29,810 --> 00:19:33,570
But I just, like. The only way I could tell was like,

308
00:19:33,570 --> 00:19:36,530
yeah, they would come up on my for you page and it'd be like girls

309
00:19:36,530 --> 00:19:39,970
that I followed, like, you know, like influencers at the time.

310
00:19:39,970 --> 00:19:43,730
Yeah. I'm like, what the. Does the person know who I am? And then

311
00:19:44,210 --> 00:19:47,730
I clicked on the sound and then it's like just like packed with people.

312
00:19:47,970 --> 00:19:51,690
And I'm like, this is. This is doing well. So I. I

313
00:19:51,690 --> 00:19:54,610
made it a thing. Yeah, it was just the sound. It wasn't like a.

314
00:19:55,870 --> 00:19:59,470
It wasn't like a song. They just took my video sound and started

315
00:19:59,470 --> 00:20:03,110
posting to it. Yeah. And then you're like, oh, damn. Okay. So even

316
00:20:03,110 --> 00:20:06,790
after four months, you're seeing all these things and it's like, okay, well, let's jump

317
00:20:06,790 --> 00:20:09,790
on this now. Like, I might as well. Let's put the video. Let's make it

318
00:20:09,790 --> 00:20:13,470
a full song. Yeah, I think it didn't happen until like four months later, which

319
00:20:13,470 --> 00:20:17,270
is weird. Like, nothing happened to it. But yeah, so

320
00:20:17,270 --> 00:20:20,990
I. I finished the song with my friends and

321
00:20:22,870 --> 00:20:26,110
yeah, I ended up putting it out and it did. Crazy. I didn't even believe

322
00:20:26,110 --> 00:20:29,950
that the numbers were real when I saw this song drop. And like,

323
00:20:29,950 --> 00:20:33,190
I was like, in the Spotify for artists app, it tells me how many people

324
00:20:33,190 --> 00:20:37,030
are listening. I was like, holy this. Somebody must have bought me

325
00:20:37,030 --> 00:20:40,830
fake streams or something. Yeah, yeah, right? And then somebody's

326
00:20:40,830 --> 00:20:44,510
Messing with me. And then it stayed solid for like, three years. So I was

327
00:20:44,510 --> 00:20:48,310
like, okay, well, you know, maybe this must

328
00:20:48,310 --> 00:20:52,020
start. Get, like, it must be getting expensive, whoever's pulling

329
00:20:52,020 --> 00:20:55,580
this prank on me, you know? Right. It must have deep

330
00:20:55,580 --> 00:20:59,220
pockets. Geez. But I mean, originally, to get

331
00:20:59,220 --> 00:21:03,020
reached out to by Atlantic with the Overwhelm thing, were

332
00:21:03,020 --> 00:21:06,700
they. Did they look at your back catalog or were they trying to

333
00:21:06,700 --> 00:21:10,300
sign you at that point or. No. I mean, obviously with that

334
00:21:10,300 --> 00:21:13,540
song, I'm sure people start coming out and they're like, hey, what do you got

335
00:21:13,540 --> 00:21:17,100
going on here? Well, so that's what I thought. I didn't know anything. I thought

336
00:21:17,100 --> 00:21:20,910
that was gonna happen. And I was wondering, even with Numb, it wasn't

337
00:21:20,910 --> 00:21:24,110
happening. Well, that's what I meant with Numb. Yeah, it didn't happen with Numb. Both.

338
00:21:24,110 --> 00:21:27,870
Nobody reached out, and I didn't know why. I had, like, a. I had a

339
00:21:27,870 --> 00:21:31,310
very unprofessional manager at the time. It was just some, like,

340
00:21:32,270 --> 00:21:36,070
he's really cool, by the way. So I'm not trying to

341
00:21:36,070 --> 00:21:39,430
talk on him. He just wasn't like a manager. But he was really good. He's

342
00:21:39,430 --> 00:21:43,190
a director, a video director, and he was really good at that,

343
00:21:43,190 --> 00:21:46,970
insanely good at that. And he's

344
00:21:46,970 --> 00:21:50,810
a great guy. But people knew he

345
00:21:50,810 --> 00:21:54,530
wasn't a manager like the labels. So later, after I fired him and I

346
00:21:54,850 --> 00:21:58,650
got a real manager, they started hitting me up saying, hey, we just

347
00:21:58,650 --> 00:22:01,650
didn't want to hit you up because of your manager. And I'm like, damn.

348
00:22:02,530 --> 00:22:05,490
Like, so I could have been getting deals and all this, but.

349
00:22:05,970 --> 00:22:09,650
Yeah, four years prior. But you didn't. They just didn't

350
00:22:09,650 --> 00:22:13,220
see it as, like, legitimate, maybe. Because they didn't.

351
00:22:13,380 --> 00:22:17,100
Yeah, they didn't want to take a risk, I guess. I don't know. Yeah. Then

352
00:22:17,100 --> 00:22:20,220
they started inviting me out to lunch and doing the whole thing that they do,

353
00:22:20,220 --> 00:22:24,020
you know? But it sucks because I have

354
00:22:24,020 --> 00:22:27,780
a friend that. That got signed before

355
00:22:27,780 --> 00:22:31,500
COVID It's a very different experience than when you get signed

356
00:22:31,500 --> 00:22:35,140
after Covet. I don't know if. You know, I've heard. Yeah,

357
00:22:35,140 --> 00:22:38,420
I've heard a little bit about, like, getting signed, you know, or in the middle

358
00:22:38,420 --> 00:22:42,110
of COVID right at that point. Very different.

359
00:22:42,190 --> 00:22:46,030
So before COVID from my friend's experience, he had, like, no

360
00:22:46,030 --> 00:22:49,870
listeners, nothing. They just signed him. He was like, just some kid in Texas,

361
00:22:49,870 --> 00:22:53,710
you know, sitting in. His parents signed him as, like. They just saw, like,

362
00:22:54,190 --> 00:22:57,710
they were willing to take a chance as far as, like, artist development

363
00:22:57,790 --> 00:23:01,110
type deal. Yeah. But what they did was they flew him to their

364
00:23:01,110 --> 00:23:04,510
headquarters, picked him up in, like, eight Escalades,

365
00:23:04,670 --> 00:23:08,440
and, like, you know, like that type of. Like the movie type of.

366
00:23:08,440 --> 00:23:12,200
But when Covid hit, they stopped doing that. So for me, they're like, oh,

367
00:23:12,200 --> 00:23:15,800
yeah, let's just go get lunch at, like. I'm like, like, Waffle House.

368
00:23:16,200 --> 00:23:19,960
Yeah, it was still cool, but I was like, this ain't like the movies.

369
00:23:19,960 --> 00:23:23,280
And then I realized it was just covet. Covet is what. And now they don't

370
00:23:23,280 --> 00:23:26,880
really do that anymore, I don't think. Right. I don't think they go all

371
00:23:26,880 --> 00:23:30,640
out. They just. Yeah, there's not many bidding wars or anything like that. I feel

372
00:23:30,640 --> 00:23:34,430
like going on, like. Yeah, it used to be where if

373
00:23:34,430 --> 00:23:37,990
the. If a band or an artist is hot, then you'd have all these people,

374
00:23:38,550 --> 00:23:41,830
you know, trying to sign you and taking you out and,

375
00:23:42,230 --> 00:23:45,830
like, taking you these expensive places. Or. I remember hearing a story,

376
00:23:45,830 --> 00:23:49,590
like, I think Green Day, like, did that. Or they knew they were gonna

377
00:23:49,590 --> 00:23:53,350
sign with Reprise, but, like, they made, like, all the major labels

378
00:23:53,350 --> 00:23:57,030
take them to, like, Disneyland and, like, these extravagant steak

379
00:23:57,030 --> 00:24:00,850
dinners just because they're like, yeah, you can pay for the all. You know what

380
00:24:00,850 --> 00:24:03,810
I mean? Just doing. I did take a lot of free dinners, I'll tell you

381
00:24:03,810 --> 00:24:07,490
that. But, you know. But you're still independent, aren't

382
00:24:07,490 --> 00:24:10,850
you? Yeah, I mean, that doesn't mean I didn't take the

383
00:24:10,850 --> 00:24:13,610
meetings, but

384
00:24:15,370 --> 00:24:18,810
I. I signed to a distro company, so it's kind of, like,

385
00:24:19,210 --> 00:24:23,050
mostly independent, but there's, like, a little bit they dip their

386
00:24:23,050 --> 00:24:26,900
toes into some label stuff, which is cool. It's called 1 RPM.

387
00:24:27,300 --> 00:24:30,820
Okay. I've been with them for, like, a year or two,

388
00:24:31,940 --> 00:24:35,380
and. Yeah, but you still own the publishing and all that other stuff. Yeah,

389
00:24:36,100 --> 00:24:39,860
well, I own everything. I did also take a publishing deal, but

390
00:24:40,500 --> 00:24:44,260
that's separate. So that has nothing to do with the label side

391
00:24:44,260 --> 00:24:47,780
of things. Yeah, cool. But, yeah, so.

392
00:24:48,660 --> 00:24:52,020
Wow. Well, I mean, you know, after seeing the success of

393
00:24:52,020 --> 00:24:55,680
Numb and then you. You just continue to put songs out.

394
00:24:55,680 --> 00:24:59,400
Right. Are you, like. You know, were you ever trying to chase that? Like,

395
00:24:59,400 --> 00:25:02,800
oh, well, this got a hundred. You know, all your songs have

396
00:25:02,800 --> 00:25:05,600
millions of streams, let's be honest. But, like, the

397
00:25:05,600 --> 00:25:09,359
155 million, like, are you like, oh, I gotta try to do

398
00:25:09,359 --> 00:25:12,960
that again? Or do you just. Not even, dude? Yeah, that was the worst.

399
00:25:12,960 --> 00:25:16,640
So when Numb first came out, I was like, this is my new normal. Every

400
00:25:16,640 --> 00:25:19,920
single song has to do this. And

401
00:25:21,120 --> 00:25:24,800
that was not the case. The next song was.

402
00:25:25,440 --> 00:25:29,040
And, like, by the Way the difference as well, with people around me,

403
00:25:29,040 --> 00:25:32,640
like, when I put out Numb and I'd go to a party or,

404
00:25:32,640 --> 00:25:36,359
like, go anywhere, even just out in public, like, whatever.

405
00:25:36,359 --> 00:25:39,400
Like, if I was just, like, in some random. Like if I was in a

406
00:25:39,400 --> 00:25:43,240
college town or something, people would, like, come up to me, like, do you

407
00:25:43,240 --> 00:25:47,000
sing Numb? And, like, you know, all this, and, like, wherever I'd go, people be

408
00:25:47,000 --> 00:25:50,660
really nice to me. And then the second

409
00:25:50,660 --> 00:25:54,100
I put out a song that did not do as well as Numb,

410
00:25:54,660 --> 00:25:58,260
that stopped. It was, like, interesting. It was so weird.

411
00:25:58,500 --> 00:26:01,940
Like, even like. Like, kind of like my friends

412
00:26:02,020 --> 00:26:05,460
too, or just treated me differently. Luckily, more

413
00:26:05,460 --> 00:26:09,300
songs came and did similar, but,

414
00:26:09,300 --> 00:26:11,860
like, I just had to learn that

415
00:26:13,220 --> 00:26:16,770
and, like, focus on the priority. And it's not about what the song does,

416
00:26:16,770 --> 00:26:20,050
but what it means to me and why I'm putting it out.

417
00:26:21,490 --> 00:26:25,210
So I don't know. I'm just, like, extra grateful when things do

418
00:26:25,210 --> 00:26:29,050
really well. But if they don't, it happens, you

419
00:26:29,050 --> 00:26:32,850
know? Sure. So. Well, tell me about. You have an album coming

420
00:26:32,850 --> 00:26:36,450
out. Yeah. You've put just based off

421
00:26:36,450 --> 00:26:39,490
cover art. I've heard a little bit of the album. And then you've got, you

422
00:26:39,490 --> 00:26:43,230
know what, three. Three off of it out thus far? Yeah, I

423
00:26:43,230 --> 00:26:47,070
think three or four out. Maybe it's food poisoning on the album. Yeah.

424
00:26:47,310 --> 00:26:51,150
Okay. So maybe four. Or Dive. Is Dive on the

425
00:26:51,150 --> 00:26:54,910
album? No, Dive is not on the album. Okay. Yeah. So you have about

426
00:26:54,910 --> 00:26:58,750
four hours. Toxic is the latest one. Okay, well, tell me about

427
00:26:58,750 --> 00:27:02,550
the album. I mean, this is like your first album, right? Your debut album, in

428
00:27:02,550 --> 00:27:06,350
a way. Like, you had ep. Yeah. Stuff out beforehand. I mean, I had

429
00:27:06,350 --> 00:27:10,180
an EP out, you know, but it was. That was cool.

430
00:27:10,180 --> 00:27:13,420
And I really like that one. This one I feel like I just put

431
00:27:14,460 --> 00:27:17,980
a little more time into

432
00:27:18,060 --> 00:27:21,900
than the other one. This. This current. The one that's coming

433
00:27:21,900 --> 00:27:25,540
out. Yeah. And then I also have another one coming out that

434
00:27:25,540 --> 00:27:29,180
I'm working on at the same time. That one I put even more time

435
00:27:29,180 --> 00:27:33,020
into. So I'm excited. Like, that one I'm putting a lot

436
00:27:33,020 --> 00:27:36,840
more effort into. So it's, you

437
00:27:36,840 --> 00:27:40,080
know, it's just. I'm just learning how I can do things better, and

438
00:27:40,240 --> 00:27:43,880
I'm. I'm just excited to get this thing out, get people hearing

439
00:27:43,880 --> 00:27:47,720
it. With. With this album, though, did you

440
00:27:47,720 --> 00:27:51,000
know you wanted to do a full album? Because, I mean, obviously a lot of

441
00:27:51,000 --> 00:27:54,840
people just play the single game or they'll put out four singles

442
00:27:54,840 --> 00:27:58,320
and then the fifth, and now it's an ep or you know what I Mean,

443
00:27:58,320 --> 00:28:01,600
like, was this something that you went into? Like, was there, like a through line

444
00:28:01,600 --> 00:28:04,480
or like, kind of a concept behind it? Or do you know that you wanted

445
00:28:04,480 --> 00:28:07,430
to do a full album going into it? I.

446
00:28:08,070 --> 00:28:11,830
I just wanted to. Like,

447
00:28:11,830 --> 00:28:15,470
I was always just scared of making an album, you know, I.

448
00:28:15,470 --> 00:28:19,270
I don't just. So I've, like, always been used to making singles. A lot

449
00:28:19,270 --> 00:28:23,110
of my songs don't sound the same, you know, so it's hard to group them

450
00:28:23,110 --> 00:28:26,910
together. I don't usually. I feel like I could tell a story pretty well

451
00:28:26,910 --> 00:28:30,350
in one song, so I don't really need to extend that to whole

452
00:28:30,350 --> 00:28:34,120
album. So I don't know. I just. I needed to get

453
00:28:34,120 --> 00:28:36,560
that out of me and, like, figure out how to do it so that I

454
00:28:36,560 --> 00:28:40,360
can do it even better next time. Okay, so you went

455
00:28:40,360 --> 00:28:42,880
for it. You're like, I'm just gonna make an album. Yeah.

456
00:28:43,840 --> 00:28:47,640
Okay. And with that, though, did you try to. When

457
00:28:47,640 --> 00:28:51,360
you, like, when you did this album, like, do you still do the,

458
00:28:51,440 --> 00:28:55,080
like, kind of like focus

459
00:28:55,080 --> 00:28:58,480
group tests with songs on Tick Tock or did that kind of stop

460
00:28:58,970 --> 00:29:02,770
at some point? This one now, I'm just. I've done

461
00:29:02,770 --> 00:29:05,530
a lot of methods. I used to not promote my music at all, and I

462
00:29:05,530 --> 00:29:09,370
just make Tick Tocks and, you know, let people figure it out.

463
00:29:10,090 --> 00:29:13,690
Now I've kind of done a whole 180 where

464
00:29:15,130 --> 00:29:18,090
I am choosing the songs first that I want to put out,

465
00:29:18,730 --> 00:29:22,450
putting them out regardless, and then figuring out what I can do

466
00:29:22,450 --> 00:29:26,230
to draw attention to it. So I feel like I have a

467
00:29:26,230 --> 00:29:28,390
pretty good ear for what's good now.

468
00:29:30,470 --> 00:29:33,590
But, you know, it's. It's a different approach, and

469
00:29:34,070 --> 00:29:37,870
my approach changes through. Through life. Are you

470
00:29:37,870 --> 00:29:41,630
producing all the songs yourself? No, but I have, like. I

471
00:29:41,630 --> 00:29:44,950
have some friends that are pretty consistently involved in everything.

472
00:29:45,430 --> 00:29:49,230
That's cool. Nice. And then you said you have another project you're

473
00:29:49,230 --> 00:29:52,630
already also working on, so the album's done, so now you're ahead

474
00:29:53,200 --> 00:29:56,440
and you're like, working on something else. When you. What do you mean by, like,

475
00:29:56,440 --> 00:30:00,280
you put even more effort. I think. I think you use the word effort into

476
00:30:00,280 --> 00:30:02,400
it. Yeah, I. I think

477
00:30:04,720 --> 00:30:08,400
so. There's just like a. A standard that I have in my head for,

478
00:30:10,320 --> 00:30:14,000
I don't know, like, lyrical content

479
00:30:14,640 --> 00:30:17,680
and melodies and all that, and.

480
00:30:20,250 --> 00:30:23,690
And like a style, certain styles of music, you can get away with more,

481
00:30:24,090 --> 00:30:27,370
you know, if. If, like this album, I can get away with

482
00:30:28,330 --> 00:30:31,970
caring a little less about how good the lyrics are because there's so much going

483
00:30:31,970 --> 00:30:35,810
on and like. Like, where I could just tell the story. I don't have to

484
00:30:35,810 --> 00:30:38,970
tell it, like, in a certain, like,

485
00:30:39,690 --> 00:30:43,490
pretty way, you know, I could just tell it then. The instrumental

486
00:30:43,490 --> 00:30:47,120
is going to drive that, the emotion home, you know?

487
00:30:47,920 --> 00:30:51,640
But the new album doesn't really have a lot of that instrumental

488
00:30:51,640 --> 00:30:54,880
backing where like, driving the energy. So I have to

489
00:30:55,360 --> 00:30:58,880
put a lot more effort into telling the story just through vocal performance.

490
00:30:59,600 --> 00:31:01,840
Okay. It's just. It's more.

491
00:31:03,520 --> 00:31:07,200
It's just a different way of thinking about it. Yeah. And was that a

492
00:31:07,200 --> 00:31:10,880
challenge you wanted to put upon yourself or it just happened, happening that

493
00:31:10,880 --> 00:31:14,410
way? I have just been consistently making

494
00:31:14,490 --> 00:31:18,250
two types of music, it seems, my whole life. One is like

495
00:31:18,650 --> 00:31:21,290
more crowd appeasing and then one is more

496
00:31:22,570 --> 00:31:26,410
art appeasing. And I think this next one is going to

497
00:31:26,410 --> 00:31:30,210
be the art one. Okay. I love that. And you just

498
00:31:30,210 --> 00:31:33,970
do it. Do you. Do you feel like it just

499
00:31:33,970 --> 00:31:37,010
happens that way? You just make. You just kind of, oh, this is good. And

500
00:31:37,010 --> 00:31:40,420
I know that people will dig this. Or I. I'm just gonna do this because

501
00:31:40,420 --> 00:31:43,620
I know I love this and this is kind of an art. More arts. I

502
00:31:43,620 --> 00:31:46,060
do it all for me at this point. Yeah. So,

503
00:31:47,100 --> 00:31:50,900
yeah, I just. Anytime I feel like making something, I'll. I'll make

504
00:31:50,900 --> 00:31:54,740
it. I don't really care about. The only thing is, like, if I make

505
00:31:54,740 --> 00:31:57,860
something way off in left field, I'm like this. I probably can't put this one

506
00:31:57,860 --> 00:32:01,540
out, but if it's like pretty far out, I'll still put it

507
00:32:01,540 --> 00:32:05,330
out. Love it. What about like performing the

508
00:32:05,330 --> 00:32:08,970
songs at all? Are you doing like a tour or anything when the album comes

509
00:32:08,970 --> 00:32:12,610
out? Yeah, I. I think I should. I'm doing a show, I

510
00:32:12,610 --> 00:32:14,730
think like November,

511
00:32:16,090 --> 00:32:19,850
something late November, I think. Okay.

512
00:32:20,890 --> 00:32:24,490
And then I'm doing. I'm going on tour hopefully in like three months, so.

513
00:32:25,130 --> 00:32:28,970
Rad. That'll be nice. Do. Do you like, are opening? Are you

514
00:32:28,970 --> 00:32:31,830
going to do your own headliner or do you not know yet? I think I'm

515
00:32:31,830 --> 00:32:35,110
either gonna do a dual headliner or just my own.

516
00:32:36,230 --> 00:32:38,910
Sweet, man. Well, that's exciting. Have you done a tour yet or this will be

517
00:32:38,910 --> 00:32:41,990
your first one? I've done like seven shows,

518
00:32:42,390 --> 00:32:46,230
so. But not like back like month gone

519
00:32:46,230 --> 00:32:50,070
for months type deal. Yeah, never done that. And I'm a little worried

520
00:32:50,070 --> 00:32:53,590
about vocal endurance. So

521
00:32:53,590 --> 00:32:57,190
we'll see. See what happens. Hopefully everything goes well, though.

522
00:32:57,610 --> 00:33:00,930
I'm sure it will, man. Well, I appreciate your time. Thank you, Christian, for doing

523
00:33:00,930 --> 00:33:04,410
this, man. This has been awesome. Thanks for having me. Yeah. I do have one

524
00:33:04,410 --> 00:33:07,890
more question. I want to know if you have any advice for aspiring

525
00:33:07,890 --> 00:33:11,370
artists. Yeah,

526
00:33:12,090 --> 00:33:13,370
YouTube is great.

527
00:33:15,370 --> 00:33:19,170
Anything, anything you want to know, look it up on YouTube or

528
00:33:19,170 --> 00:33:22,650
tick tock now I guess too. But like, I wouldn't trust Tick Tock as much.

529
00:33:24,340 --> 00:33:27,460
Like, if you don't know how to make a song, look up a YouTube video.

530
00:33:27,460 --> 00:33:30,580
How to make a song. In that video, they're going to talk about

531
00:33:31,780 --> 00:33:35,380
what is production, what is lyrics, what is

532
00:33:35,380 --> 00:33:39,099
melody. Right then now you have three new YouTube videos you can look up. Look

533
00:33:39,099 --> 00:33:42,900
up how to produce, how to write lyrics, how to write melody.

534
00:33:42,900 --> 00:33:46,180
And then in each one of those videos, it's going to expand on new topics

535
00:33:46,180 --> 00:33:49,980
you've never heard before, which you can look up more videos on how to

536
00:33:49,980 --> 00:33:53,740
do. And if you just nail all those videos and eventually learn each one of

537
00:33:53,740 --> 00:33:57,580
those things, you'll be great. So love it. And

538
00:33:58,300 --> 00:34:01,340
one more thing. Surround yourself with people that are way better than you.

539
00:34:14,570 --> 00:34:17,690
Bringing it backwards, bringing it backwards,

540
00:34:18,090 --> 00:34:21,370
bringing it backwards, bringing it backwards.