BiB: Avery Lynch – Why Every Aspiring Artist Needs to Hear Her Story

0:00 What is going on? It is Adam. Welcome back to Bringing It Backwards, a podcast where both legendary and rising artists tell their own personal stories of how they achieved stardom. On this episode, we had a chance to hang out with Avery lynch over Zoom Video. Avery was born and raised in Pennsylvania and talks about how she got into music. At age 5, Avery had a little keyboard and. And she was able to hear songs and kind of mimic them on this little keyboard. Her parents ended up getting her a bigger keyboard and putting her in some lessons. It didn't take long for her parents to see that Avery was really, really gifted. And she went to school one day, came back home, and was playing a Rihanna song on the keyboard just by ear. Avery did piano lessons all the way until she left for college. Attended college at Berkeley School of Music. She talked about writing her first songs, having a big moment on TikTok, or a bunch of big moments on TikTok, really. But she dives into one of the times where her video went viral and the first viral video she had and what that was like, you know, refreshing the page all the time and seeing how many followers is going up and views.

1:15 It was really exciting to hear her talk about that. But Avery talks about the success of her first releases, the idea behind releasing as Written, the very first as Written, she recently released as Written Volume two. So Avery discusses the song she chose for as Written Volume two. We talk about the three songs she added to the album, the three unreleased ones. You can watch our interview with Avery on our Facebook page and YouTube channel. It'd be awesome if you subscribe to our YouTube channel. Like us on Facebook, follow us on Instagram X and TikTok at bringing back pod. And if you're listening to this on Spotify or Apple Music, Google Podcasts, please rate and review the podcast there. It helps us out tremendously. We'd appreciate your support if you follow and subscribe to our podcasts.

2:07 Wherever you listen to podcasts, we're Bringing. It Backwards with Avery Lynch. Bringing it backwards. Bringing it backwards. Bringing it backwards. Bringing it back. Hello. Hi, Avery. How are you? Good. How are you? I am fantastic. Thank you so much for doing this. Oh, my gosh, of course. Thank you so much for having me. Of course. I'm Adam and this is all about you and your journey in music. And obviously we'll talk about the album you just put out. Yeah. So I just released as Written Volume two.

3:01 It is my second volume of my as Written projects. It is a personal favorite project to do as well as a like a Fan favorite it. When I first released my like original Azer project, I didn't know that. That it would like bring so many new people into my sphere and that it would mean so much to so many people and that they actually wanted it. I originally started doing it because at the time all of the songs were first introduced on TikTok as just me singing and playing them.

3:43 So they only knew them in that way. And when I. Yeah, so when you release them and it's a different ver, obviously it sounds completely different. Yeah, quite different. Yeah. So I wanted to give them the versions that they originally like fell in love with. And so that was the whole like idea of that as written. Because also everybody knows that I would post the song immediately after I wrote it. I would write it and then in that same breath, not even getting up from the piano, would take a video and post it. And that's just what I did like basically every day of summer 2020. Wow. And so it was very much as written. I just played exactly how it is. And so then after I released my first cp, I was like, let's give them all these versions and throw on a few new ones so that there's like new music to look forward to. And one of the songs, one of the new songs that were was on that project called All I Need. The Distance Song ended up now being my top stream song, which is cool. It's not like it doesn't have the most streams, but it gets the most streams daily and it has for years. That's great. It will be. It will definitely be, but I was just not expecting that at all. And so this was kind of my follow up for it. I've released I think three eps in between.

5:15 I did the one at ep, the Kids Table EP and the Friction Collection. So I was like, it's time. So now I'm just going to take like the tracks from each of those projects and then like a personal favorite, redo those and then exactly how I, you know, played them on TikTok over the years and then give them three new ones. The. Yeah, yeah, the last three on the out on the record are. Yeah, the newer. The three new ones, right? Yes, correct. So it's very fun. It's a very like low, low stakes, low pressure project which is really nice to have take a breath.

6:04 It's just me and my. And my boyfriend Jordan who do the as ridden and so it's literally just us in our, in our house for like a year making a project and then I get to then all the pressure comes next with all the brand new music and the new everything, so. Yeah. Yeah. Well, I think it's really awesome. I love that you did that. You know, even with the first one, you know, kind of going back to what really started to what build you a fan base, right? Was TikTok in the beginning and then kind of giving that back to your fans and saying, hey, you know, I didn't forget about you. These. I know that you love these. Rid these versions that I did, you know, just on my camera, on my piano, let's, you know, release these to the, to the world or record them, you know. Thank you. Yeah, it's really fun. It's very fun. And people are starting to like write in their bios, like their name and then as written next to it, which is a very cool little thing because it's like the Taylor's version kind of idea.

7:07 Yeah, yeah, no, totally. I love that. That's awesome. That's really, really awesome. So where, okay, you're born and raised in Wood. Philly. Is that what I saw? Or Pennsylvania. Oh, okay. Pennsylvania. Tell me about that. I am from a town called Doylestown, Pennsylvania. I love it there. I'm totally an east coast girl. It's pretty crazy actually, the amount of people who are from that area or just like kind of the greater Philadelphia area who are in my lane as well as like people who are now like going there.

7:49 It's very interesting. Lots of like huge celebrities are like moving there, which is really strange. Like the Hadids live there and there's. It's actually been confirmed that Taylor Swift just bought a house there yesterday. Really kind of confused because it's a very small town, but I love it there. It's very. The. The town that I live in, I live in like the borough and it's all Victorian houses and it's very. If you know, Gilmore Girls, which. I'm obsessed with Gilmore Girls. It's. It's very Gilmore Girls esque. So I love, I love Victorian homes. They're so. Yes. It's so cool.

8:30 So I grew up there, lived there forever, and then moved to Boston for school. I went to Berkeley for a second and transferred to a business school, a business school called Suffolk, which is like 15 minutes away, just by train in the city. It's right in the middle of the city and I got my business degree there, so. But I. Everyone at Berkeley thought I still went to Berkeley, which was great because I just got all benefits of Berkeley without paying for it any more than I already did for Like a year. Right, right. And then from there, I technically moved back home for a second, and then now I'm in la.

9:11 Okay, you're in LA now. I wasn't sure if you're in New York, if you stayed on the East Coast. Awesome. So when. How do you get into music? Do you come from, like, a musical family, creative household, anything like that? Everyone is very creative. Nobody does music. Nobody at all, actually. And both of my parents are, like, businessy people. Okay. And. But I have two older sisters, and the three of us have all kind of indulged ourselves in different creative paths. So my oldest sister is a creative writer. My middle sister is a photographer and designer, and then I am the musician. So we all kind of share little things.

9:56 Yeah. Do you utilize them on any of your, like, at least photography would be a big one. Yeah, yeah, yeah. My. My sister Reagan, she takes lots of photos for me. She comes to any, like, shows that are near her and she does all the pictures. She's also. She writes poetry. So we actually have a song that we wrote together that's going to be on a future thing. Yeah. Very cool. So they're. We're all very creative, but we don't exactly know why parents aren't. Everybody loves music. They're all huge music listeners and they all need to have music playing all day every day, but none of them have really even picked up an instrument. So I don't exactly. You started piano early though, right? Wasn't that with.

10:50 With like a little toy piano? I think I was like five or six. Oh, wow. Okay. Yeah, very little. And I was playing songs that I, like, heard like, that I knew, and I was just like, playing the melody of them. Oh, my gosh. Like, oh, we should like, get you a bigger keyboard and like, sign you up for piano lessons. And then as soon as I got the bigger keyboard, I, like, came home from school and I heard at school, I think it was. What song was. It was a Rihanna song. It might have been Umbrella.

11:34 And I came home and I played it on the piano, like in full. And my mom was like, honey, like, what is going on? You're eight years old and you don't really know how to play piano. Like, you're only in a group class. So then I was kind of like, escalated to just like private lessons. And I can't read music very well. I have this, like, fun little thing with my vision where my eyes block out some, like, letters and numbers and things when I read. So it kind of looks like something spilled white out On a page when I read. And so I have to kind of keep going back over and reading. Yeah, it's like, is that a form of dyslexia? Because I have a similar. It is, yeah. I know. It's not just that you just switch letters and numbers around. It's like, you could look at a word because I have the same thing. I'll look at a word and it just looks like jumbo. Like, I'm like, yeah, it looks. I don't even know how to start sounding it out. You know what I mean? Yes. They said, like, we're just going to call it, like, a form of dyslexia, because they did. They literally, like, scanned my brain to make sure.

12:44 Have some kind of, like, tumor or something that was able to, like, read. So it's actually really funny that you say that, that you. Yeah, they called. They were like, we're just gonna call it, like, a form of dyslexia. Yeah, that's what you have. And. But because I have that, reading music is extremely hard because it's just, like, literal black dots on a page. How am I supposed to see that at all? So I just do everything by ear. And when I went to music school for a second, it was like, the hardest brain work I've ever done ever. Like, especially for Berkeley, because don't you have to, like, sight read and do all of it? All of it. And all of your, like, written exams are, like, writing out the notes. Composition. Yeah. Annotating everything. And it's like. It was. It was like, the hardest math I've ever done in my life.

13:40 No, it really is, though. I mean, music has so much to do with math and numbers and patterns, and it's like, yeah, yeah, it's. Wow, crazy. So I just. I do everything by ear. And then now. Now it, like, it works out great because I don't have to take a test on it, so I don't need to look at. At the note. Right. Well, that's what's funny is, like, you when you said you went to Berkeley and then left after a year. No, nothing against Berkeley by any means. Obviously, it's an incredible school. But, like, I've had a lot of people on this podcast that have went there, and that'll. They'll either, like, they'll achieve kind of what they wanted to do, like, within the first year or two, and it's like, well, why am I gonna keep going? I just signed a record deal. Why do I need to stay honest?

14:22 Honestly, it's just so expensive. I wanted to make the connections and meet people and get to, like, put myself in that space and then live beside that space was, like, kind of my goal. I knew that I would never be able to afford to actually graduate from that school, but it was the only school I wanted to go to, so I, like, went. And then a year in, I was like, okay, well, can't afford to pay, you know, $65,000 a year, so I'm just gonna head on over right down the street to this school. That's like an eighth of the price. But I'm gonna keep on living with Berkeley people. My key card still works in the Berkeley buildings, and nobody's gonna know. And I even, like. I told my professors about it because they wrote me, you know, like, the letters of recommendation to go to business school, and they were like, you know, you're hacking the Berkeley system. Like, we're not gonna tell anybody, but you're a genius. And I was like, I know. Yeah. They're like, you're getting all the perks and meeting all the people. All the perks of Berkeley. Yeah. Yeah.

15:28 And just going to. And getting a degree, but else. Yeah, right. But elsewhere more so much less. It's actually crazy. So it was. It worked out great. It worked out. But do you. Would you said. Do you have, like, perfect pitch or you can just know. You can just kind of hear, like, when you go home, you like. You to play umbrella or whatever to come on. Like, I know this is the right note. Not maybe you have the right progression, but you're not in the right key. You know what I mean? Yeah, It's. It's probably not in the right key. I have relative pitch, so I get within, like, a note, like, on either side. So I really could, like, know for a fact that it's like, say it's A, but because I know I have relative, I should probably say it's B and I would get it right. Or it could be G. So, you know. Oh, I see what you're saying. Like one to, like, one and a half. Like, another half step away. I haven't tested it in a long time, but it's.

16:36 It. It's all, like, kind of pointless when you're not, like, in music school. Like, nobody thinks it's cool. Like, there's no reason to use it, so. Right. And it's like, relative is the most pointless thing ever. Like, oh, I can get it really close. Right. But it's not the same. Yeah. So I just, like, play by ear. So, like, I know what the song sounds like. And I can play the song. It just might not be in the exact original key. Like it'll tuning or. Yeah, yeah. However it is. Yeah. Yeah. That's awesome, though. That's really awesome. So you obviously, your parents see that you have this gift with music, and then they. You said they got put in private lessons and kind of accelerated out of this group thing where you're probably just learning chopsticks or, you know, whatever. Yes. And then do you continue on with piano? Like, are you. Do you love it or does it become a point where you're like, you know, I don't know if I still enjoyed. I don't know. Maybe you can. Lessons, I think till I was like, 18, I did. Yeah, I did lessons all the way until I went to college. My vocal lessons stopped really being vocal lessons. Like, I never really had true vocal training. My lessons kind of were mainly around songwriting and structure and just kind of like making songs just in general, which I got way more out of, I think, than I would have.

18:01 Like, obviously in my career. I got way more out of, yeah, 100, like, the. The vocal lesson part. But I definitely, like, I have a very small voice, and that's because I. I was never trained to be any more than that small voice. So that's kind of all I got. But I. It's actually really funny. My. The receptionist at my school, like, my singing music school, she. I write with her every other week. She's on, like, every single song of mine. Her name's Nisha Grace. She was the receptionist there. And at the time, like, when I was like, 17, like, like starting 16, she started working there. And my vocal teacher was kind of juggling a lot, so she wasn't super present in the. The lesson. So I would just kind of go and she would just like, be there, but, like, not actually part of it.

19:01 So then Nisha would come into the room and it would just be us and we would. We would write. And then when I went to college, we would still write. And then I started posting my things on TikTok and one of them, like, blew up and I was like, I gotta release this and will you help me finish it? And she did. And then ever since then, so it's been like, probably like eight years of us writing and we have every other Monday. And that's where she's the only other writer I work. I've, like, written a song with, like, one or two other writers technically in my life. But, like, I don't really. I write everything by myself. Or with the people the closest to me. So Nisha Jordan, my. My boyfriend slash producer or my sister.

19:50 It's very like. That's correct. That's cool, though. Yeah. Yeah. Wow. Okay. So you started writing songs together with her when you were still in high school then? Yeah. Okay. And do you end up putting out any of those songs or you just kind of just did them or did you. No, I just kind of did them. I just, like, had them. I was just kind of learning. I wrote songs, a lot of songs about basically nothing. Like, they were completely meaningless. I didn't. I was a kid, so, like, I didn't know how to. I didn't know anything yet. And it took a lot of time and practice and, like, life experience when I went to college to, like, oh, this is like, these are real relationships, and these are real, like, friendships, and this is real life. Like, wow, I'm on my own. I'm growing up, all this stuff.

20:38 So I finally woke up from, like, being a kid, and then that's when my song started to, like, elevate so out of love with you. My first, like, it was actually my first song that I wrote. My first, like, real song that I wrote. I wrote it in college and while I was still at Berkeley, so my first year, and I didn't even end up releasing it until 2020, so that was 2018 or 2019. Wow. Was that the song that blew up for you on Tick Tock as well? It did, yeah. That was the one that. It got like 3.7 million views or something like that. And it was crazy. Like, Meghan Trainor followed me and I was like, oh, my God.

21:23 Yeah, now, now. Our friends on Tik Tok. But a lot of, like, that. That was like, the video that got me, like, any kind of attention, really. And so then when I released that song, it did really well. And I was like, that's crazy because I wrote this so long ago, but sure. Like, I'll take it. But yeah. Well, tell me about that because, I mean, you had songs out before that one, obviously, and it's not like they didn't do anything. I mean. Oh, yeah, no, they did. They did. Yeah. Too is like, you know, millions of streams. Yeah, no, that. They all did great. I was shocked. I got really, really lucky, to be honest. I just got really lucky.

22:03 Like, the songs are good for sure, but. Oh, they're really good. Like, I think my songs now are better, obviously, because I was 20 or 21 then, so, like, obviously I think my songs are better at the. At this current time. But Tick tock is not what it. What it is anymore. So it used to be super helpful. And I was just kind of in everybody's faces for like a whole year. I was like, every single video got at like a minimum 300,000 views. That's so crazy. Crazy. I, like, didn't know what it was like, Like, I thought if a video got 20,000 likes, they didn't actually like that song. That's the way my brain worked. Because that's why. That's just because you keep seeing, obviously you don't as a creative person and you know, you. You get this song and it does well, and then the next one does well. It's like you're keep. You're gonna keep relay raising the bar. It's not like it's okay. Well, now every song that I does, anything, you know, I'm gonna be happy about, you know? Yeah, you're gonna try to be. Get 4 million, 5 million. You know what I mean?

23:15 It's not just, oh, it's, you know, 20,000. It's 20, 000. That's a lot. But that's what you should look at it. But likes, I would be like, o. Would be like, oh, wow. Like, that video did great because it's so. It's so different. Tik Tok, like, was so nice to everybody for like a year or there was just. The algorithm was just actually more real. Right? It was more. More like if he gets on the for you page enough people care, then. Yeah, then it'll keep on going. And like, I just wish it would go back to that just for a second or just for some of us, like, because, like, I. I share the same feelings with all of my peers. Right. We're all just so tired and we miss it because we were like, we don't even reach our own followers anymore on that app. It's just. You don't on any of them probably. No, no, no. Absolutely not. Yeah, I had a band on one time. Like, even during the pandemic. Like, I.

24:11 I don't want to throw them under the bus, but yeah, they had. They have a couple at the time. They probably have way more now, but they had like a couple hundred thousand followers on Instagram. And then they. The one guy was going off, he's like, yeah, then I get. We get like 1800 likes on something, and I know, you know, all 200,000 people didn't just scroll past the thing. Yeah, yeah, but that's just everything. Everything got harder. Tick tock got harder. Instagram got harder. Your people just don't see you anymore and things don't convert anymore. It's really weird. It's a very weird space. I'm hoping that things. I'm hoping that that means that something's going to change soon, you know? Yeah, I mean, I don't. I just. I'm old and I've seen all of these platforms kind of come and go and they usually run in a cycle, you know, obviously of about 10 years and then it.

25:05 So it's like when the, when the corporations start getting a hold of it and. Yeah. Promoting it on, like, you know, follow us on Tick Tock, like, you know, McDonald's or whatever, then, you know, it's over. Yeah, it's over. It's been. That's so the next thing now you just gotta wait and see what the next thing is gonna be and who knows what it is. Yeah. And I'm. I'm looking forward to it. But yeah, I mean, Tick Tock. That's what. It just happens like that, right? I mean, yeah, I saw with Instagram, I'm like, re. Face. I. When I remember on Facebook when I saw the first commercial and someone's like, follow us on Facebook. What? Yeah, yeah. No, because it, it's. It's just weird. It's super weird. It's super weird. But it is like, it being as tricky as it is is technically like weeding out some of the.

26:01 The like oversaturation a little bit because, like, not everybody can just like keep on going. It's hard. Like, and I've seen a lot of my peers stop, be like, I'm not gonna do this anymore. I'm gonna go back to school. I'm gonna do what I was planning on doing before I went viral on tick tock 100. Because that's a lot of it, right? It's like the people that stick around are the ones that keep going regardless. Like, yeah. I've heard a lot of people say, like, you know, you. You could stop today and maybe tomorrow was the day that it was going to happen or whatever. Exactly. You never know. You never know. You really never know. And it's.

26:41 It's so hard. But I know for a fact that I would always be doing it even if it wasn't my job. So I might as well just make it my job. Keep on going. Yeah. So. Okay, so you. Yeah, well, so once you get that, what was like having that first moment on Tick Tock was that with the out of Love song I love with. You, it's like actual moment was with. I would say it was with my first song. I Put yout first. And you did too. I posted like a little video with the song playing and it got like 1.1 million views. And I was like, what the heck is going on? Like when that happens and this is your first thing to happen? Like that, like, what is that day?

27:30 Like, like what is. Oh my God. I mean, is it just like a slot machine? Like you're just going back to it and like, yes. Refresh, refresh, refresh, refresh, refresh, refresh, refresh. And every time you refresh, it's going up 10,000 views. And it's the craziest, craziest thing ever. I was with all my friends. We were sitting in one of my friends basements, all eating an ice cream cake just like out of the cake itself. And we were having so much fun. We were playing the song. Everybody was like dancing along to it. We kept refreshing it, being like, oh my God, look at it. Like we had honestly the most fun ever. It was a really fun night. And then I went home and then when I woke up in the morning, it was at a million views and I was like, this is crazy.

28:13 I don't know what it's at now. I haven't gone back to check, but it. But it's pretty crazy, right? What a rush, right though? I mean, it was insane. Oh my God. Like, it was insane. It was actually 10,000. What the hell? Yeah. And you got all these followers and you're like, am I famous now? Like, like +99 or whatever on the corner. Like every time you check it, every. Single time, like you, you leave it for a second and it just keeps on adding up and adding up and adding up and then it's 99 plus every like three minutes. Just insane. It was so cool. Like, it was. It was such a fun thing to have. So it was really cool with those. I mean, once that starts happening, obviously, and then you, you. It wasn't a thing where you didn't have music and you didn't write song. You know what I mean? Like, it was like you'll hear of these stories where somebody will just put a clip up and then they're like, oh, now maybe you had to finish the song or like, oh, I have to finish it now. But. But it's not like you weren't in practice doing this, right? I mean, it wasn't like you just threw some thing up and you're gonna try to write a song and then it gets a Million. And then you're like, oh, like, what am I supposed to do now? It's like, you had already.

29:31 You just keep going. I would post the. I would post the snippet after I wrote it for the most part. And if I didn't fully write it, I would be like, okay, well, I'm going to write it today and then I'm going to get it produced tomorrow. And then I'm. We're going to release it next week. Because that's actually what we did. The producer I was working with at the time, I would send him a song. We'd be like, we're releasing this next week. And we would do a set. Like, I would write the whole song. I would send in the, like, a voice memo of the song. We would get on a zoom session for, like, three hours or something, work on it. He would then take it, do his own production and stuff on his own for like a day or two while I would go and get the whole rollout ready. So I would go and shoot a whole, like, promo video with all my friends, and then I would go and they would take my cover art and I would edit it and I would do all the things, get the whole rollout ready while the song was being made, and then he would send it back and he would mix a master in a day, and then he would get it back to me and then I would put it on Distro Kid. And then I just did the immediate release thing. So it would come out whenever. So my first song came out Monday, so. And I didn't know. I, like, posted it, like, it's out soon. And then the next day it came out and I was like, like, so it's. It was very like. And we just did that every. Every time. So we did it every month. And then for two months, I just did, like, I put you first and then I did

31:01 holding my own hand. Both of them were written and then released within like, a week and a half of, like, writing it to, you know, releasing it. And then my first ep, we did four new songs, or was it. Yeah, four new songs in the span of, I think, three weeks. Because we wanted to keep, like, meeting it. Because I was like, I need, I guess, to keep releasing. I should probably do an ep. And so that's exactly what we did. We did as fast as we could and then we released it. So I had like a. A June single, like, end of June single, end of July single, and then September 6th or 7th or something, the project came out, none of which Were planned at all. And then to love someone else. The title track is my top song.

31:54 Yeah. Yeah. That's crazy. Craziness. Craziness. Wow. And that was new right at the time. That was brand new. Yeah, yeah. But it wasn't like it was momentum from tick tock in the beginning where it was like, oh, it's got a 3 million views and we gotta get the song out. It was like no one had even heard it. You just put it out with the ep. Yeah. And I wasn't. I wasn't planning on releasing out of Love with you because it's an interpolation of Alessia Carr is out of love. And in order to like get an interpolation approved like that you needed contact with the artist and I didn't have. I couldn't reach her, so I had to wait. Yeah. But then eventually, like we got that all sorted out and she's actually a writer on it technically because it's an interpolation. So. Pretty cool. Very. That was really cool because she was like my favorite artist in high school. Oh, rad. And then feel that they credit her or whatever, you know. Yeah. Now. And now there's a.

32:52 My song has written by Avery lynch and Alessia, like Alessiandra. I don't know what her actual name is. All the. Is so cool. And then whoever she wrote that song with is also in the credit. So yeah, that is so cool. And then. And with that though, I mean, like, you get. Man. I mean, I'm sure once your song is going off and your songs are or whatever and you're getting all these streams, like that's when people start hitting you up. Like managers and record labels. I bet. Is that hard to navigate? Yes. I was on the phone almost every day with somebody. I talked to all the labels and I told them all that they have no idea if I would be a good investment because I only have two songs out or one song out.

33:39 Wow. You were actually honest too. Well, I went. I was in business school at the time and both my parents. So I was like, no, this is actually a horrible business investment. I would never do that. I would never like put that in my. Like in myself. You don't know if I'm. If I'm capable of this. I'm just. I think they. But they, but there's. They have the never. I. Yeah, I mean, I'm sure. You know, obviously it's like they could just write you off and be like, whatever. And so when I told them that. Like, well, you're not really that big of a lie. Liability. Because we'll just write you off. Yeah. Like, it's fine. Like, don't worry. Exactly. Yeah, don't worry. There's no risk for us. Don't worry. Exactly. And it's.

34:22 It's really funny because, like, I'm currently signed. I've, like, very recently signed and my very first record deal and I am with one of the labels that I talk to. Then that's not like. Yeah, it is pretty cool. It wasn't with, like, I think it was like the. The London, like, office or something. Like, it. It wasn't exactly with like, who I'm with, but it was the same company and it's a pretty small company. So I was like, that's kind of cool. Like, I was. I was kind of freaking out when they called me in general because they have Len and Stella and I'm a huge Lennon Stella fan. Okay.

35:04 And they have her. They still have her. So I'm currently signed to. To her label, which is very exciting for me as a. As a fan. But. But it was. It was pretty hectic at that time. Had lots of managers that I was like, having meetings with and things, and I was like, this is all a little confusing. I'm just home for the summer for Covid and stuff. And. Yeah. 2022 at this point, right? Yeah. So it was like, well, I don't, you know, we're going to put it, what, an album out and then are my touring with artists, like, what's going on? Yeah, it was like, we got to get you on tour, like, immediately. And we. We almost did and we couldn't because it coincided with finals. And I was like, guys, I'm like, I need to make sure that I can get my degree because I, like, both are a priority. I would. I would totally do the rest of the tour and just not do these, like, three dates, but I just can't, like.

36:04 So it was. And then the whole. The whole tour ended up falling through, which is fine because it was for Clinton Kane. So it's okay that it didn't. Okay. Ultimately work out in retrospect, but. Yeah. Yeah. Wow. Yeah. And so, like, after that, I mean. Yeah. Then things open up and then are. You're able to probably do shows and then you just keep releasing music and. Yes. And how do you just keep. How do. How do you keep the momentum up? Are you going out and playing to these fans that you've made on. On Tik Tok or like, you know, you talked about how the algorithm Obviously changes. But you, but you've built this fan base at this point. Yeah, so I've, I've built a very close knit fan base. I, a year ago turned my close friends into a just fan space and it's just been like growing since and I, because I have a lot of like stress posting when other artists can see. Like, I just, I feel like everybody's judging me. So like I don't want to like, I just, I don't know, I'm not comfortable. Like I'm not a big social media person. I never was in my life. So posting all the time is very out of character for me. And having, and like I'm very specific about what I kind of put out there for people to see because it's all the people I went to high school with and it's all the people who want me to fail that I went to college with and it's all the, the other artists that

37:35 there's like some weird thing where we're all kind of in the same level so we all want to take each other's good ideas and that kind of stuff. It's just like I don't want to be part of any of it. I literally just want to post for the fans. That's it. And so my manager was like, why don't you just make your close friends into just the fans? You don't even use your close friends. Why don't you just do that? And I was like, that's genius. So wow, that is genius. Yeah, that's what we did. And now I have over 2000 close friends and they are amazing. Ever since I started doing it, they've become so devoted. They have my back, they comment on everything, they listen to everything. They have fan pages, they send me gifts. Like it's like crazy. They're like so committed and they're so kind and every single day I just answer all their DMs. And it's just like a big fan club essentially of like just people being nice to me all day. And it's great. Really helped in like being able to actually just reach them and not have to deal with any of like the bullshit surrounding.

38:45 I just get to like, oh guys, this is what I did today. Here's this. I wanted to share this with you. I posted this. What do you guys think? Or like wanted to like send them the, the, the like track list of the project of as written before it came out. Because like the track list is a really big deal. It's like, oh, what are the Songs that are on this as written. Yeah. Because we already know six of them are going to be on there or whatever. Yes. Like, what are they? And so I wanted to do it in a fun way, so I made a word search that only, like, they got to do. So they got, like, first access and they got to, like, do a whole game essentially, to figure out what the songs are. And then I've also done, like, puzzles and things with them. Lots of games. We all like games a lot. So I was like, games are fun.

39:32 Yeah. That's rap. Yeah. That's so cool to have that relationship. Yeah. With your. With your. With your fans like that. How does one become a close friend or close. A close fan. They just start commenting a lot or. Well, they. I invite them. They, like. Some of them ask if they know people who are in it. I, like, I first started inviting people by, like, through my broadcast channel, just letting people know. I'm like, turning my close friends into a space just for fans. Anyone who wants to be in it, just like this post, and I'm gonna add you. And it's just all on the broadcast channel. I got, like, the first 800 people from that. It took forever to add everybody. And then. I bet. Yeah. And then from there, people started, like, seeing that message and, like, letting me know random, like, they would DM me like, hey, can I join?

40:20 Over time. And then recently I started going through comments and things like people who, like, show support or who have DM me in the past, and I just invite them and they're like, oh, my God, it's really you. Like, blah, blah, blah, this up very cool things. And then I just add them. So it's become more of, like, me personally inviting everyone to join. That's. And I just feel like that would be so cool as, like, a fan of other artists. If one of them DM me like, hey, do you want to join my close friends? I'd be like, yeah, right. I mean, yeah, I can't even imagine, you know. Yeah, yeah. Your favorite artist is just like, hey, you want to join my clothes? Yes. Yeah. Because not even just like, adding them and they just appear in it and they think they might have been accidentally added. Like, added. I didn't want to do any of that. So I was like, I'll just invite you and you can let me know if you want to join. And then if you do, welcome to the family.

41:19 And then that's. So, yeah, they're really cool. So that's been how I've been, like, kind of maintaining and growing an actual fan base when the content itself isn't always getting through. Like, this is kind of my cheat sheet. I'm like, just giving it directly to them. No, that's brilliant. That is so brilliant. My man. She's smart. Well, so. Yeah. And you just. In the as Written Volume two has just. Just came out earlier this month. Right. And then. Yes. So how do you make a decision on the songs? Obviously you said that you chose the title track to. For some Kids table, for example. Then how do you pick the next one? Is it just one that you means a lot? Like, that must be hard to do. Yeah. I honestly, I didn't even mean to pick the title tracks. I didn't realize until after the project came out that I picked the title tracks of each of them. Okay. I just kind of picked the ones that I wanted to do as written versions of. So.

42:17 Kids table. Specifically, when I wrote it, the demo, I was. I was obsessed with it. It was just piano and it was me and it was a bunch of doubles of my voice. And it was very cool. Like, it was this, like, sonically, this very cool energy. And then it changed so much in production. So I was like, this is the song. I knew it since 2022. This is the song that I want to do an as written song like version of. Okay. That ended up being the title track of the project. Yeah, the project. I love the beginning of the as written version where you have like the. The kit that it's the. There's sound effects in there. Oh, yeah, it's. Which isn't in the original version.

42:58 Yeah, that. That's like a new thing that we added in this as kind of like an intro to the. The project. It's a sound bite from a home video of my birthday when I was three, my third birthday. Oh, wow. So everyone. Everyone in my family got a thing in it. So the beginning is my dad, my sister Reagan, and then me in the beginning. And then the very end is my sister Mackenzie and my mom. Okay. The whole family got a little. A little sound bite and shout out. Yeah. Really fun to put together. They didn't know that that was going to be a thing. And then I showed them. They're like, oh, my God, we're in the song.

43:40 So that was very cool. And then some of the other songs that I picked, like, I picked When It Ends in Friction, not even because they were the title tracks, but because they were duets originally written just by me. So I was like, I want to actually show this as written. Like this Is like the perfect kind of thing to do as written because it's just me. So I did. When it ends. And then friction. I had a whole different verse that I originally wrote before I decided that it would be a. A duet. So then his. Gadden's verse is his own, so. Oh. So the. Yeah. Because it's different obviously then lyrically too. So. Yeah, you took that.

44:23 His part out and then added the piece you already had in the beginning. Exactly. Yeah. And we just. We completely re record everything. It's all like re. Harmed, like on the piano. Like, everything. Everything is honestly different. Like, I don't ever want to keep, like the piano the same, even though some of the songs are on piano. Like, I want it to, like, sound and feel different. So, like, lots of the. The elements are kind of like redone sort of. But. Yes. It's not like you take the piano piece from the song. Yeah. If the song had a piano in it, you wouldn't just take that and then re record vocals. And exactly like it's. Everything's normally like a different tempo and maybe a different key. Like, it's a. It's like a.

45:08 A new version of the song in a completely different space is like the idea. But so I did the duets and then I had a personal favorite song that I know is like a favorite of my artist peers and my managers, which is obvious. That's my manager's, like, favorite song. And my artist friends were like, that's my favorite song off of the Kids Sable ep. And it was like, so, like underrated, I feel like. So I was like, I. I should just do that one for fun. We'll just do it. And it was also like, we made it. We gave it more energy in the. In the real, like, produced version. So we were like, let's. Let's, like, do it exactly as I wrote it. Right. And so that's what we did. And people like it. Yeah, it's. It's awesome. And then the three new ones on there as well. So. Yeah. And when you go into those new ones, those are just as written as well. Like, you know, obviously it's not like it.

46:09 Yeah, it came out and then you went back and. And did what you did. It's just like. It's just a reason I wrote the song. This is how I wrote the song. And then this is. Yeah, exactly. It didn't go to a producer and then they changed some things and then, you know. Exactly. It's just. Just the stripped down version of what it was. Yeah. And that's all it's gonna live as. Oh, they will never be produced. They. No, they'll never be, like, any more produced than they already are. Right? Yeah, they're produced, but you know what I mean, like. Yeah, you wouldn't take it. They're never gonna be any, like, bigger than that. No bigger than that. I love just. And with all the songs you have. I mean, as you said, you have another song you wrote with your sister that hasn't came out yet. Like, do you.

46:52 You must have more than the three. Do you know what three you're gonna put on when you released the as written stuff? As far as the new ones go. Well, so for the. I, like, I. I've had the. Those three songs at the end of the Azerritten project kind of laid out for a while. Like love you. Like, that was written two years ago. Look, what you did was written a year ago. And Somebody New, I think I also wrote a year ago, so they were kind of like, far out. So in that amount of time that, like, I did those, I was also writing other things. Like, I wrote Somebody New around the same time that I actually wrote, or at least I wrote the course of Somebody New around the same time that I wrote you're Just a Guy, which was two years ago. Yeah, I just never finished Somebody New, so I. In that amount of time that, like, those were finished and everything was being recorded, I have now written a bunch of songs. So I. I actually know exactly what I'm releasing next and I have a whole plan and all of that. I had so much time to just like, sit with all of it a. Little newer than the. Than the. All right, we're gonna record this and then we're gonna put it out next week. Yes, exactly. So it'll. We have. We have a lot of.

48:18 A lot of time. I've gotten used to having a song wait for like a year, which I was. I would never have been able to do, like, three years ago. I would be like, what, you want me to just, like, hold on to this this whole time? So. Yeah, that's amazing. Well, I. I love what you're doing. I think that the album is cool. It's so cool. I think the concept of this is so unique and rad because I love, like, stripped down versions of songs like that. And especially when you go back and you hear what, you know, the song became like, hearing the evolution of, you know, I wrote this song and then it was, you know, it blew up on Tik Tok. So then we went and produced it, and then it sounds different when we put it out. Yeah. And then going back and being like, well, let's put out that version of it again. You know what I mean? Like, I just think, like, the idea of this, what you're doing, is so, so cool. Yeah. I also think, like, the coolest part of it is when I perform it live, it is exactly as that. So people get to, like, they always say, oh, my God, it sounds exactly the same. Like, you sound exactly like the recording. Because it is. That's all it is.

49:26 And that's really fun because with what I'm able to do right now and afford and all this stuff, it's just me and the piano when I perform. So being able to actually, like, show, like, play them the song and not leave things out, really, besides, like, background vocals is like. Right. That's so fun. Like, I'm really glad that those. That kind of worked out that way. So it's a fun little bonus. Love it. Are you doing any shows coming up? You did a hometown show, but that was, like, a few months ago, right? Yeah, I did a hometown show. I did a. And I did an LA headline in on the 31st or 30th August. So a few weeks ago. Don't have anything planned out at this point, but always looking to play somewhere. Love it. Well, I appreciate your time. Thank you so much, Avery, for doing this. You are awesome. Thank you. Thank you so much.

50:25 Oh, my gosh. This was lovely. I really appreciate it. Oh, no, thank you. I have one more question. I want to know if you have. But you've been giving advice throughout this entire interview, but do you have any advice for aspiring artists? Yes. Okay, wait, let me think, let me think. Okay. Don't not release the song because it didn't go viral. Always. If you like it, people are going to like it. Release the song. Bringing it backwards, bringing it backward, bringing it backward, bringing it backward, bringing it backward, bringing it backward.