Sheryl Sheinafia
Artist
Indonesian artist, Sheryl Sheinafia, is gearing up to release her next single "Dedicate" on March 18th: https://www.youtube.com/watch?v=45puxxv56eg
"Dedicate’ is the aftermath of getting back into a groove— the rainbow after the storm. It marks the edge of a new frontier— a newfound togetherness with my partner. From dwelling with our own individual inner demons, it’s now us against the world."
This track is following her January release of "Earn It," which she will be performing for Grammy.com's AAPI month Global Spin Series in May. “Earn It” is an ode to second chances. Insecurity and uncertainty become the main themes for Earn It, as those qualities are the greatest travesty any love has to face.
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With millions of streams and followers; Sheryl is definitely a force of her own in Indonesia, having built a huge fan base throughout the years. She released her debut album in 2013, which charted in Indonesia and led to booking big hosting and acting roles. In 2017 she released another album, and after having a lot of her songs top the charts; Sheryl realized the momentum she had and decided that this was the right time to take a leap of faith. Releasing songs written in English is an uncommon phenomenon in the Indonesian music scene– yet her single 'Sweet Talk', a full song in English, became her most known project to date. Now she's been releasing English music ever since. "When I first started, I found that my music has always succumbed to the confines of what is expected in Indonesian pop. As of now, I feel that my music is disarming the norms and otherwise old school expectations. It’s evolved in a way where I am capable of cultivating and fostering my own sound— one that listens to none and is a true reflection of how I want people to perceive my sound." -Sheryl
Though best known for her outstanding talent in music, her professions also include being a former host for TV specials, as well as an actress in critically acclaimed local masterpieces. She first made her debut in the creative industry through music, releasing a self-titled album in 2013– an album home to some of her hit songs such as ‘Bla Bla Bla’ and ‘Rasa Sunyi’. The success of her music career landed her in filling a spot as a host for a music related talk show called ‘Breakout’ for Indonesian television station, NET. TV. Alongside music and hosting, Sheryl also found herself doing work for the big screen, landing leading roles in Indonesian blockbusters such as ‘Koala Kumal’ and ‘Galih & Ratna’. Not only did she have a film career garner box office success, but also showered in accolades and prestige. Her roles in both films won various awards, including ‘Breakthrough Actress of the Year,’ for Koala Kumal, and a nomination for ‘Indonesia’s Best Female Actress’ for her performance in ‘Galih & Ratna’.
