Devon Cole is a Calgary-native whose musical education mostly consisted of show choirs and rodeo appearances. While writing the lyrical wrongs of “Blurred Lines,” Cole’s remix went viral on Tiktok. Soon, she’d deliver—the singer-songwriter’s 2021 alt-pop project, Party for One, accruing tastemaker approval and millions of streams in mere months.
The secret to Cole’s CBC -acclaimed “ earworm pop with a feminist edge,” lies in her clinical approach to songwriting. The psychology graduate's Arista Records debut, “W.I.T.C.H” (“Woman in Total Control of Herself”) is the product of weeks of research: deep dives into the history of witchcraft, along with unending reruns of Sabrina the Teenage Witch. Billboard raved that the track “bounces along with a natural confidence that sells the radio-ready hook and puts its feminist message first.” After Cole shared snippets of the funk-flavored, “W.I.T.C.H” secured 300,000 pre-saves, 70 million+ streams and the official music video trended at #27 on YouTube week of release.
Cole’s superior sonic instincts or sheer lyrical prowess is unprecedented. Following the success of “W.I.T.C.H”, she maintained her momentum with the endlessly catchy sex-positive anthem “Hey Cowboy,” which made her a #1 Breakthrough Pop Artist on Amazon and soared to #13 in Pandora’s New Pop Now during release week.
In recent news, Devon has been nominated for a JUNO award for "Breakthrough Artist of The Year" & a Nickelodeon Kids Choice Award for "Favorite Breakout Artist". In addition, Devon will be releasing her next single “Call U After Rehab” in March 2023.
“If anybody, even one person, finds solace in my music, if it lifts them up even a little bit, then I will have done my job,” the 24-year-old says. “That’s all I can ask for.”
We had the pleasure of interviewing Devon Cole Zoom video! Toronto-based alt-pop singer and songwriter Devon Cole is back with her new single, “Call U After Rehab,” out now on Arista Records. Following her hit singles like “W.I.T.C.H.” and “Hey...