Florrie

For Florrie, making exceptional pop music has always been more of a marathon
than a sprint. Since crashing into the music industry in 2010 with her independently-
released debut EP, Introduction, Florrie – that rare quadruple threat, aka singer,
songwriter, musician and producer – has enjoyed the breathtaking highs and the
devastating lows of pop's winding rollercoaster.
Starting out as a drummer and writer for hit production house Xenomania, Florrie
went on to release three critically acclaimed EPs of forward-thinking pop, and
enjoyed 4 years as an independent artist. After multiple UK and European tours,
fashion campaigns, and a short stint at a major label, Florrie took a break to focus
on working with other artists. Now, after spending time honing her writing and
production skills, and with a newfound confidence, Florrie is back with her long-
awaited debut album, the pearlescent pop masterpiece, ‘The Lost Ones’. “I have
been waiting to make my debut album for a really long time” she smiles, “and it
deserved all the time and love I've put into it.”
Sifting through over 100 self-penned songs, Florrie quickly decided that what would
become The Lost Ones should feature songs that touch on her recent experiences.
“Obviously when I listen to it, I'm seeing a period of my life, but I try and think of
what's the overriding theme, and really it's telling a story of these highs and lows of
everything I've gone through in these last five years.” So there's the title track – an
anthemic, future live favourite – that channels this sense of outsiderdom and turns it
into a super power (“lyrically it's this lost and found journey, of rediscovering who I
am”), or the pensive, Girls Aloud-esque Kissing In The Cold, which picks over a
disintegrating relationship with heartbreaking precision. The atmospheric,
Honeymoon's Over, meanwhile, looks back at life without the rose-tinted glasses,
while the galloping If It's Been a Hard Night is classic Florrie; multi-layered,
glistening pop with a big beating heart.
Perhaps The Lost One's pervading mood is that of letting go. Be that letting go of
external pressures, or of bad relationships, or of fear. Florrie is finally showcasing
herself as an artist fully in charge of her destiny. So what are her goals now? “I want
to be able to carry on making music that resonates with people - that can give
people some form of joy, or comfort, or a feeling that they're not alone in whatever
they're going through.” Music at its purest form.